HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex Remimeo HCO POLICY LETTER OF 10 FEBRUARY 1965 Assn/Org Secs HCO Secs AD AND BOOK POLICIES TEXT OF ADS If you examine most ads you will be appalled by the amount of sales talk and lack of information. As an example, mock up wanting to have lunch at a top level restaurant. Now look up the ads in your local paper and the chances are you won't find enough data to patronize any one of the places who spent money on those ads. When do they serve? How much do they charge? What kind of food? Etc. Etc. Etc. Heavy sales talks but no data. As another example: mock up being a car customer. Now look up car ads. Heavy sales talk, little information. Reading the ads you would not really know what car would suit you. Fuel consumption? Top and cruising m.p.h.? Weight? H.P.? Type of transmission? Turning radius? Etc. Etc. Etc. "The dashing young man buys a Klunk!" does not tell you what kind of a car it is. Madison Avenue trends are to more sales talk and art and less data. Of course you have to buy more advertising because the ads placed sell so few of the product, which is all hay to the Madison Avenue advertising agencies. You can waste an awful lot of money buying ads that don't contain enough data to sell anything. An ad must be factual and explicit. I (c) What is it? 2. How valuable is it? 3. What does it do? 4. How easy is it to do it? 5. How costly is it? 6. How do you acquire it? 7. Where do you get it from? These are the vital parts of an economically sound ad. It is costly to omit them. AD MEDIA Placing ads in the wrong media can be very costly as the money is wasted. Placing costly ads in media with too small a circulation is wasteful. Single ads, not followed up, are seldom of value. Three consecutive placements one third the size is better than one huge ad. "What I tell you three times is true," is the maxim. In Scientology, ads placed in intellectual publications are mostly worthless. Saturday Review of Literature, for example. Punch. Fringe publications (like old Fate) have pulled well. Science Fiction mags pull very well. Any mag with a lot of Health Articles will pull well. And anything the AMA or BMA gets lots of articles into is very good. AD AND BOOK POLICIES I (c) No ad may be placed for publication without LRH review and written okay (LRH Design and Planning Hat). 2. No ad may be placed for which cash payment is not available (no advertising on future. hopes). 3. No long term ad contract may be placed which cannot be cancelled on a 60 day notice. 4. Only books may be advertised. Processing, training and services may not be advertised. 5. Only books of which supplies are or will be available in quantity within 60 days may be advertised. 101 6. The words "Scientology", "Applied Philosophy", the name "L. Ron Hubbard", either in the book title or ad text, must appear in each ad as well as the name and address of the org selling the book. 7. HCO or some other unit of the org may not appear in the ad. Only the main Org in the area in full-i.e. Hubbard Association of Scientologists International or the Founding Church of Scientology, etc-as the seller of the book. 8. No invitation to visit the org or see a Scientologist may be placed in any ad. 9. The names of org personnel or Scientologists may not be included in the text or address of any ad nor may any post title be included; only organization names may be used. 10. Every ad must carry, as part of its address to write to, a designation showing what media prompted the order-i.e. Hubbard Association of Scientologists International, Dept F (for Fate Magazine) (c) address of org. 11. The price of the book advertised must (a) be a round figure easily mailed in cash in an envelope without money order; (b) post free, and (c) charge free. 12. Every order received must be filled. 13. Income invoice lines must be closely guarded against cash losses. 14. Exact stock records of books must be kept. 15. No book may be sold for less than it costs the org to buy it, handle it and pay all postage on it, and no profit margin may be less than 12 1/2% of this to guard against losses in book selling. 16. The costing formula for pricing a book by the publishing agency (not the seller) is as follows: Printing cost x 5 (c) 2 x Surface post to furthest org. This is the standard publisher costing formula and allows for discounts up to 50% for large distributors, overhead and royalties. To sell for less than this is to cause loss and prevent distribution. This also allows enough money for the distributor and the publisher both to advertise. This is a minimum price formula. 17. Unauthorized books may not be advertised from org funds or sold under the name of an org. 18. Books may not be locally published without written authorization and it is unlikely that this will be given unless there is no way for the org to export funds for book purchase. 19. All books must be carefully proofed, and where errors are found after publication, errata slips must be enclosed in each copy. 20. Where books cannot be delivered within six months or at all, any money received for them must be refunded in cash or by cheque. 21. Where there is an unreasonable delay in filling orders on an item, all persons who have ordered that item must be informed. 22. All books mailed to book orderers must contain: (a) a self-addressed postcard to the org, on the back of which the person may indicate his desires for training, processing or further data and to which is attached, by perforated card, a statement of the org services, and (b) a book brochure. 23. The names and addresses of all persons ordering books from ads must be carefully kept and used in accordance with existing policies and practices. 24. Complaints concerning non-arrival of ordered books must be handled promptly and any books lost in transit from an org to customers must be promptly replaced. L. RON HUBBARD LRH:jw.rd Copyright (c) 1965 by L. Ron Hubbard ALL RIGHTS RESERVED 102 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 4 MARCH 1965 Issue II General Non-Remimeo Sthil Execs HAT MATERIAL DIVISION I (HCO) TECHNICAL AND POLICY DISTRIBUTION The HCO Secretary (WW, Continental or Area) passes on and makes available for issue all 1. Staff Releases. 2. Releases to HGC. 3. Releases to Academies. 4. Franchise releases. 5. Major magazine releases. 6. Minor magazine releases. 7. Org letters. 8. Brochures. 9. Ads. 10. Instructors answers. 11. Public lectures. Bulletins and policy letters and articles may be A. Culled from files. B. Obtained newly written from LRH. C. Copied from LRH tapes and rewritten. D. Summarized from A, B and C without injecting new materials, policies or technology. All Bulletins, policy letters and articles from A, B, C and (c) must bear the LRH byline. No other material is permitted on lines I to I I above than straight Scientology. No interpretations are permitted. All materials released, used or sold must be straight Scientology as given in the writings or lectures of LRH. Under the Copyright hat, all HCO Secretaries must make certain that all materials published are property copyrighted in the name of LRH. No org copyrights are permitted. Books may not be advertised for sale or the advertisement paid for from the HCO Book fund except LRH books. To advertise and sell any other book requires HCO Sec WW clearance in writing for that one time. No technical articles or letters by another person than LRH are permitted in Scientology publications. Only data written by others on application, use or results of Scientology may appear and any tech data if non-standard must be deleted from the article or letter. Lectures by others on application, use and results only are permitted in public lectures of any kind including Congresses. Use of Scientology technical or policy data in testimony is forbidden. Only application and results may be testified to. Only low level works may be read as part of any testimony and no Scientology words may be used in such instances. All staff members looking for data to release, use or print must look to their HCO Secretary. If the HCO Secretary is in doubt, he or she should consult the next higher HCO Secretary. No effort should be made by HCO to censor opinion or comment on policy or technology, the whole effort is to be directed to the dissemination and use of correct Scientology technical and policy materials only. As there exists a correct technology and policy structure, alteration of it becomes a retarding factor in organizational solidarity and expansion. The prime cause of alter-is in tech and policy is ignorance of it or stupidity. 103 POLICIES GOVERNING RELEASE 1. DISSEMINATE SCIENTOLOGY That is the governing policy of all the rest. 2. DATA SHOULD BE CHANNELED TO THE RIGHT SOURCES. If promotion is to one-legged men, don't send them materials about eyesight. The dissemination materials are designed for the more able members of society who seek self-betterment. Don't channel them toward psychiatric cases or strata they would not have an effect upon. Example: A person in charge of an org or HGC is psychoanalytically oriented and seeks only "patients" as preclears and handles them as such. The org declines because this is a wrong target since promotion was aimed at quite different people. Example: An office is successful handling workers and longshoremen but new direction of that office seeks to pull in only idle intellectuals who would never act in any case, and the office declines. In either case, the source of success was not spotted and when direction of reach altered everything declined. The old public that was being reached was offended and the new public was useless. The above two examples are actual. 3. THE WORKABLE AND PROVEN MATERIALS OF DIANETICS AND SCIENTOLOGY ONLY MAY BE RELEASED. This at once excludes all squirrel or off-line materials by others, Experience has shown that no significant or lasting developments have arisen off-line in 15 years following a whole track of very murderous technology other than Dianetics and Scientology. This truth emerged in the first 3 years after 1949. Every effort was made to encourage other development. The LRH research hat was put on LRH solidly by others. Every group and organization devoted to off-line materials that came into being-ETherapy, Howes, others others others-all wound up discredited and rejected by everyone even their early promoters and adherents. Thus by the test of time and of continued use only, show that if an org adventures on off-line materials it will decline markedly or cease to exist. All groups that have departed or "dreamed it up themselves" have perished. Even psychology, psychoanalysis and psychiatry are dying, supported now mainly by governments, detested by the public. So this is not propaganda, this is a Survival fact; groups that use squirrel material fail. 4. ALL EFFORTS TO DISCREDIT THE PERSONS OF ANY LEADING OR REPUTABLE SCIENTOLOGISTS MUST BE SAFEGUARDED [AGAINST] IN ALL RELEASES, ESPECIALLY LRH. This means more than it seems to say. The near-collapse of one org was traced back to a whispering campaign by its principals against LRH and MSH. All of "the data" was false. By newspaper standards it should have been listened to avidly. Instead, the public deserted the org and it nearly collapsed and the person who did it was eventually driven out of Scientology by fellow Scientologists although no discipline was ordered and the matter ignored. The public buys only "our brand" despite newspaper publicity, government actions, whispering campaigns and rumour. This again is from actual experience. Orgs that apologize for its tech or people or LRH suffer a declining public. It is a pure survival fact that failure to protect the names and repute of Scientology leading personalities and LRH collapses an org. The only proof is that those orgs that haven't aren't here any more and those orgs that strenuously have are thriving. Protecting names and repute may also sometimes involve selection of correct materials. Example: Despite explicit orders to the contrary, mainly Level V materials were released at the Australian Enquiry. The org suffered heavily and not wholly from the government. The foolishness of it came home to most well-trained Scientologists. Sending Level VI works to Level 0 people is easy to see and intercept. But an instructor teaching Level IV to Level II students is not always found until somebody blows. This comes under protecting names and repute as well as properly targeted tech because the recipients can't understand it and so may think it's silly. 104 Releasing unfavourable photographs, badly recorded tapes or films all come under this policy. 5. THE PUBLIC MUST BE PROTECTED AGAINST ABUSERS OF TECHNOLOGY OR POLICY. Persons who try to use Scientology lines to get loans or funds for fraudulent purposes must always be exposed by HCO Secretaries by public postings when proven and Committees of Evidence when doubt exists. A complaining pc does not come under this heading but more likely under the policy of correct technology or who to accept for processing, unless less auditing was given than paid for or no auditing at all was given, at which time it comes under this policy. Anyone using a Scientology mailing list for purposes other than the greatest good for the greatest number of dynamics should be heavily censured and brought to book. The Scientology public and any mailing lists are the exclusive property of HCO. It does not matter how the mailing list was gathered or if we. ever saw it before. If someone used Scientology to collect names, that's a Scientology mailing list. It's ours and comes under this policy. 6. DELIVER SCIENTOLOGY WORKS, TRAINING, PROCESSING AND RESULTS. Although actual training and processing is under Division 11, whether or not it was or will be delivered (past and future but not current) is up to HCO. By making the right materials available for publishing and use in training and processing, HCO expects them to be employed. If they are not employed, then the matter falls back on HCO to act. The reason I had to continue research and writing myself as a lonely action was because nobody else developed anything despite my expectations and despite the money they spent. The reason I had to enforce use was because other technology crept in and failed, causing org emergencies. HCO then furthers my own hat, assumed for research in July 1950, and for control of things, to be sure tech wasn't altered or misapplied in 1952 and after. So long as those two things: have been watched and kept in effect we have prospered. Where they haven't been watched carefully and where no control existed to get them in effect everything died as our history clearly shows. Even when I strayed on research, we still did better than with the strayings of others. The public knows rightly that I correct any errors as soon as I discover them and that errors grew less as research went on. Therefore HCO issues the best material it has for the right targets and notes carefully any lack of results because of misapplication and retains the authority and control necessary to correct bad delivery under its Justice hat as well as its certificate and awards hat. The formula is "Issue the correct data properly, correct use when delivery is poor or non-existent." Early HCOs had some trouble in executing this policy because (a) they were operating on a technology that was advancing and therefore always changing. Now and then HCOs are held up by (b) my not being able to write up and issue or issue the needed materials because of comm line jams. The best solution for (a) is to issue what has been working and the best solution for (b) is to excerpt tapes or what you have and issue. However (a) has now vanished because of completed technology and (b) is becoming no problem to the degree I can get it written up and issued. 7. INSTRUCTION AND ADMIN POLICY ARE ALMOST AS IMPORTANT AS TECH. Completely aside from developing Scientology tech itself it took 14 years to develop the technology of instruction (how to communicate the data and make auditors). It took 15 years to fully develop the technology of our administration. Admin publicly is looked down on, like 19th century psychology, because it was not developed. Teaching and business admin alike have been quite low paid or in disrepute in the civilization. They were not Sciences. For instance business admin students in a University are renowned for falsifying exams more than students of other 105 subjects. That's because there was no subject there anyway. Why we had to know how to teach is self evident. In Scientology, to keep our orgs going and live through bad times we have had to develop a whole new subject-Admin. We had to have its laws, the economic factors that regulate business and all the rest. We are pretty good. People with "formal training" in subjects used in our orgs are seldom as good as Scientologists who just studied with us as part of their job. The main thing to know, like in studying our tech, in our teaching and admin there are two subjects there to be studied and used. Our teaching is Scientology type teaching. Our admin is Scientology admin. Both are regulated by Scientology policy. Orgs prosper when they know and use them and fumble and get poor when they don't. Holding teaching and admin policy and releases in is best handled by insistence they exist and are ours and are not what the person thinks they are-borrowings from the schools or business world. The business world already borrows from us. The biggest management association in the world since 1958 or so has been duplicating (as well as it could) everything we do in business admin and planning. Of course, having no HCO, they squirrel and it's hard to see how they twist our stuff so far around. But it is our material. Even their "Congresses" have the same number of days and lectures and have programmes printed on our exact format. When we have our teaching materials (not just "study") all written up you will see the universities use them. We already have some universities trying. As we write our Admin up in books, business will use it all the more. But the point is, we lead in this field, others follow. We only develop and use Scientology Admin to help us as we go toward freedom. But we still use it and only it. Because it's more modern and it's what we need, The thing to guard against in releasing teaching and Admin policy letters is the change factor. Teaching and Admin evolved with our formative years. Thus patterns and policies, like our tech, grew better. Growing better, some of it became obsolete. When re-releasing an old policy letter, always blue pencil out everything gone old and contradicted by later policy letters. You can still salvage a lot that still applies-a surprising amount. But try to cut out the contradictions with our modern policy where they exist. After all, we were children when we first tackled teaching and Admin. As we grew, we became wiser. But even our Admin childhood has wisdom in it and in some places even more fire and interest. Don't release contradictory hats where you can help it. Modernize them with a blue pencil whether you retype them or remimeo them or not. That way none get a chance to invalidate a really great achievement-teaching that works despite aberration and Admin that works amongst Men. 8. ISSUE TECH AND POLICY AS BROADLY AS POSSIBLE WITHIN ECONOMIC LIMITS. It costs money to issue anything. The way to sustain issue is get it paid for one way or another. Total subsidy of all tech and policy issue can stop its being issued for it is no longer economical to issue it. Thus to disseminate over any long period, the data must somehow be paid for or dissemination ceases. Actually you can't give away Scientology really. Money, credit or favours will flow back. But often only after many years. And meanwhile people eat. Unless you pay attention to the economics of dissemination you will cut the dissemination line even if only temporarily. If you have data, don't try to throw it all away by frantic unpaid for dissemination. Use some of the data as a leader (to announce with) and sell the rest of it. This applies to magazines, books, training and processing, all of them. People don't respect data they read in magazines anyway. For some reason they respect books. The public believes books and hoard them and throw magazines away. Even paperbacks suffer. A book has to have a hard cover to gain respect. Thus a magazine article on tech ideally should point up a book to buy. Tons of 106 bulletins are less well received than one book. The point is, don't invest a lot of money on the quality and thickness of magazines or other temporary media. Put the data between hard covers and sell it as a book. Don't give a lot of free courses or free admittances to Academies or courses or free intensives in HGCs and call it dissemination. It isn't. Beyond a small amount it cuts your ability to disseminate. The cost of the give-away does not come back in and you can't finance more outflow because you gave it all away. This can even happen to an HCO in its publishing to the org, mimeos and new books. It gives away all its materials to the org and suddenly finds the org "can't pay for more mimeo paper" or a new mimeo, machine. The way to handle is not to charge for bulletins and policy letters directly but to insist the org profit by the tech and admin by promoting harder for the org. My policy on this has always been to promote more business than the org can handle and then let it solve the jams thus brought about. Orgs I founded have never failed to handle such problems providing one demanded they did. The only problem an org can't handle is "no dough"; the only weak point of orgs, traditionally, has been promotion. They are sometimes even afraid to promote for fear they'll get too big (something wrong with the top exec's comm lines is the usual cause). I have seen an old time psychiatrically oriented (c) of P book pcs. 6 months in advance rather than hire more than 6 auditors and a queasy (c) of T seek to shut everyone out of an Academy "because they would not be socially acceptable". Such persons in the wrong positions will rail against promotion-because it makes pcs and students crowd in too hard. So you get plans "to train more only when we have instructors" or "few pcs. until the next Academy class graduates so we have auditors". Instructors, auditors, that's Division 2's problem. HCO ignores it. So, part of paying for dissemination and ads is promoting to drive in more business than the org can handle and making it make more money than it can waste. An org always manages to handle the business and it always wastes lots of money. So in issuing materials, remember to promote them too. Then there's always enough money flowing back to pay for more printing, more bulletins and policy letters, more books and tapes. If you don't become strenuous on this point of policy you win cease to disseminate. And I have always waived aside all objections to honest, appealing, clear-cut, heavy promotion as treasonable suggestions. Let somebody "doing the mag" complain about the "hard sell" in it (insistence people buy) and I always find myself somebody else and do the mag and go on promoting. Therefore people who (a) want us to give it all away and thus end our ability to pay for more and who (b) shudder at the possible inflow, I always carefully note down in my little black book for transfer. And an HCO Sec anywhere would do wen to advise higher authority in all cases where efforts to reduce our ability to pay for our dissemination get in our way. Whereas this possibly may seem unreasonable, it works. And every time I've not followed it ruthlessly, as a policy, we've come a cropper. 9. OFFER ANYTHING YOU OFFER AT A HIGH APPEAL LEVEL AT HIGH VELOCITY AND HEAVY IMPACT. If you know it works and is the way, you will have no trouble with this policy. If you don't, you will have trouble. The answer to this policy is to have a good subjective and objective reality on Scientology. Then you couldn't keep yourself from following it. L. RON HUBBARD LRH-.jw.cden Copyright (c) 1965 by L. Ron Hubbard ALL RIGHTS RESERVED 107 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 27 APRIL 1965 Gen Non Remimeo PLANNING AND DESIGN BOOK PROMOTION DESIGN The following sequence of events are rough notes of the exact design to be followed in book sales in the future: There are 7 types of Scn books: I (c) Public books matching lower levels for mass, popular and book store sales. 2. Technical books making auditors. 3. Reading texts (PE) one reads to the public meeting; (not extempore speaking). .4. Drill texts which give drills, (include those that a Beginning Scientologist can do on PE). 5. Instructional books making Instruction how to. 6. Organizational books making organizational know how and hats. 7. Civilization type books on how to organize and handle a civilization. 1. Public Book has a card in it for Free Memb and Free Ext Cse. Promises HBA, says HBA can be a field staff member and teach Beginning Scn courses in his part time. 2. Extension course are special training books by correspondence (the old 50 course booklets!). Done quite easily but give good basics. 3. He gets his HBA and different texts he can read to the public (type 3 and 4 books). 4. He can select persons and aside from commissions also get bonuses of intensives and courses for himself. 5. Beginning Scn people are also made in Org pcs. by type 3 and 4 texts. 6. They mainly buy auditing. 7. One or two of each class buy a book, start for HBA. 8. This is the tailor made inflow line for orgs. I can see a little fellow buy or receive a book, read how he can get a certificate and then become in his part time a field staff member. How he can teach some principles via type 3 books but mainly by reading texts to them and sending them in to get audited or to get them to co-audit on a simple comm course (old PE-HAS). The little fellow will believe utterly the actual truth-we are out to change the world and we need him personally on staff in the field. And he'll work at it hard. And there goes the evolution. L. RON HUBBARD LRH:ml.rd Copyright (c) 1965 by L (c) Ron Hubbard ALL RIGHTS RESERVED 108 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 28 MAY 1965 Gen Non Remimeo DISSEM ADS SOME ALLOWED ADS BOOK ADS Here is a book that does what you don't expect a book to do. It tells you H 0 W. It tells you the basis of things, and the most basic of things is life itself. This then is a book about Life. THE PROBLEMS OF WORK By L. Ron Hubbard Just get it, read it, try it, and you'll never be the same again. Send - to: DO IT TODAY DIANETICS: The Evolution of a Science By L. Ron Hubbard Your first book on the applied Philosophy which shows you the road to a better fife with fewer problems. Just Get it, Read it, and Use it. Price: Write today to: DIANETICS: The Original Thesis By L. Ron Hubbard Dianetics is the only science of the mind built upon axioms. Workability rather than idealism has been consulted. This is the road to a better life with fewer problems. Just Get it, Read it, and Try it, and you'll never be the same. Price: Write today to: PE AD Two newspaper colums wide SCIENTOLOGY Block Bold The Science of Life CAN CHANGE Block Bold YOUR WHOLE EXISTENCE Attend a free two weeks course of 3 evenings a week Mon, Wed, Thurs, 7 to 9.30. Commences Monday evening (date) BECOME A BEGINNING All two lines SCIENTOLOGIST AND LIVE Address LRH:wmc.rd Copyright (c) 1965 by L. Ron Hubbard L. RON HUBBARD ALL RIGHTS RESERVED 109 NOT HCO POLICY LETTER CORRECT COLOUR FLASH RED ON WHITE HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO BULLETIN OF 30 AUGUST AD 15 Remimeo Saint Hill Executives Saint Hill Students ART For some fifteen years I have been studying, amongst other branches of philosophy, the subject of ART. The reason for this is: Art is the least codified of human endeavors and the most misunderstood. What is Art? is one of the least answered of human questions. Art abounds with authorities. It was chosen because "that field containing the most authorities contains the least codified knowledge." The obvious invitation is to answer the question and codify the subject. This has now been done. The subject was originally brought up in a conversation with Donald H. Rogers at 42 Aberdeen Road, Elizabeth, New Jersey, in 1950. As this zone of human activity seemed to stand outside the field of Dianetics and Scientology, I thereafter worked with it on a casual basis. Having published 15,000,000 words between 1929 and 1941, 1 was not unacquainted with the arts. Since 1950 1 have worked with other arts than that of literature in order to make an advance on the general subject of ART. I have made a breakthrough at last in this matter. And I find it is applicable to what we are doing and therefore also has practical value. To make it a matter of record rather than a filed sheaf of notes, I am publishing these findings as an HCO B. I also feel they will be of some assistance in forwarding Scientology. As in the case of all "pure research" (by which is meant study without thought of possible application) there is a sudden pay-off in these answers including the better dissemination of Scientology and the rehabilitation of the artist. My incidental studies in the fields of photography and music materially assisted these discoveries. Approaching the state of Clear has also assisted in comprehending this rather vast subject of ART. It is adventurous to state one has solved such a sweeping subject but here at least are the fundamentals and basics. The following are rough notes but are in fact the basis of that branch of activity we call ART. THE FUNDAMENTALS OF ART BASIC DEFINITION ART is a word which summarizes THE QUALITY OF COMMUNICATION. It therefore follows the laws of communication. Too much originality throws the audience into unfamiliarity and therefore disagreement, as communication contains duplication and "originality" is the foe of duplication. TECHNIQUE should not rise above the level of workability for the purpose of communication. PERFECTION cannot be attained at the expense of communication. 110 Seeking perfection is a wrong target in art. One should primarily seek communication with it and then perfect it as far as reasonable. One attempts communication within the framework of applicable skill. If perfection greater than that which can be attained for communication is sought, one will not communicate. Example: A camera that shoots perfectly but is not mobile enough to get pictures. One must settle for the highest level of technical perfection obtainable below the ability to obtain the picture. The order of importance in art is: I (c) The resultant communication, 2. The technical rendition. 2 is always subordinate to 1. 2 may be as high as possible but never so high as to injure 1. The communication is the primary target. The technical quality of it is the secondary consideration. A person pushes 2 as high as possible within the reality of 1. A being can take a lot of trouble with 2 to achieve I but there is a point where attempting 2 prevents 1. If the ardures of 2 prevent 1, then modify 2, don't modify 1, Perfection is defined as the quality obtainable which still permits the delivery of the communication. Too much time on 2 of course prevents 1. It is usually necessary to lower a standard from absolute perfection to achieve communication. The test of the artist is how little it is lowered not how high it is pushed. A professional in the arts is one who obtains communication with the art form at the minimum sacrifice of technical quality. There is always some sacrifice of quality to communicate at all. The reduction of mass or time or impedimenta or facilities toward the ability to render a result is the exact measurement of how much technical perfection can be attempted. The rule is if one is being too perfectionistic to actually achieve a communication, reduce the mass, time impedimenta or facilities sufficiently low to accomplish the communication but maintain the technique and perfection as high as is reconcilable with the result to be achieved and within one's power to act. No communication is no art. To not do the communication for lack of technical perfection is the primary error. It is also an error not to push up the technical aspects of the result as high as possible. One measures the degree of perfection to be achieved by the degree of communication that will be accomplished. This is seen even in a workman and tools. The workman who cannot accomplish anything but must have tools is an artistic failure. "Art for art's sake" is a complete paradox as a remark. "Art for the sake of communication" and "Attempted perfection without communicating" are the plus and minus of it all. One can of course communicate to oneself, if one wishes to be both cause and effect. One studies art only if one wishes to communicate and the search for artistic perfection is the result of past failures to communicate. Self improvement is based entirely on earlier lack of communicating. Living itself can be an art. The search for freedom is either the retreat from past failures to communicate or the effort to attain new communication. To that degree then the search for freedom is a sick or well impulse. Searching for and discovering one's past failures to communicate an art form or idea about it will therefore inevitably rehabilitate the artist. However, due to the nature of the Reactive Mind, full rehabilitation is achieved only through releasing and clearing. How much art is enough art? The amount necessary to produce an approximation of the desired effect on its receiver or beholder, within the reality of the possibility of doing so. A concept of the beholder and some understanding of his or her acceptance level is necessary to the formulation of a successful art form or presentation. This includes an approximation of what is familiar to him and is associated with the desired effect. All Art depends for its success upon the former experience and associations of the beholder. There is no pure general form since it must assume a sweeping generality of former experiences in the beholder. Artists all, to a greater or lesser degree, need comprehension of the minds and viewpoints of others in order to have their work accepted; since the acceptability of a communication depends upon the mental composition of the receiver. Scientology then is a must for any artist if he would succeed without heartbreak. In any art form or activity one must conceive of the beholder (if only himself). To fail to do so is to invite disappointment and eventual dissatisfaction with one's own creations. An artist who disagrees thoroughly with the "taste" of his potential audience cannot of course communicate with that audience easily. His disagreement is actually riot based on the audience but on former inabilities to communicate with such audiences or rejections by a vaguely similar audience. The lack of desire to communicate with an art form may stem from an entirely different inability than the one supposed to exist. Professionals often get into such disputes on how to present the art form that the entirety becomes a technology, not an art, and, lacking progress and newness of acceptance, dies. This is probably the genus of all decline or vanishment of art forms. The idea of contemporary communication is lost. All old forms become beset by technical musts and must nots and so cease to communicate. The art is the form that communicates not the technology of how, the last contributing to the ease of creating the effect and preservation of the steps used in doing it. A form's reach, blunted, becomes involved with the perfection alone, and ceases to be an art form in its proper definition. A communication can be blunted by suppressing its art form: Example, bad tape reproduction, scratched film, releasing bits not authorized. This then is the primary suppression. On the other hand, failing continuously to permit a non-destructive communication on the grounds of its lack of art is also suppressive. Between these two extremes there is communication and the task is to attain the highest art form possible that can be maintained in the act of communicating. To do otherwise is inartistic and objectionable. These, therefore, are the fundamentals of ART. L. RON HUBBARD LRH:ml.cden Copyright Q 1965 by L. Ron Hubbard ALL RIGHTS RESERVED 112 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 31 JANUARY 1966 (Reissued as HCO Pol Ltr of 8 August 1966) Limited Non-Remimeo SH (c) WW Only Comp Section Dept 21 WW COMPILATIONS SECTION, DEPARTMENT 21, OFFICE OF LRH (A Conference held at Saint Hill by LRH on 19 January 1966) The original composition of the WW Division was the realization that for lack of a central operating or governing body in operation all of these various orgs were more or less adrift. They couldn't in actual fact function without particularly good co-ordination from a central org. So the WW Division was formed. Now it was first thought that your operating area was the Dissem Advisory Section and then I suddenly woke up and realized that the original purpose-why you were formed in the first place-had been totally violated. You were formed in the first place with just exactly this purpose and no other purpose: to help LRH get out the magazine materials and the promotion materials that he gets out for Scientology - that's the total purpose. Now when you were put over into Dissem you were put back onto administration so if you were on administration in Dissem. what good was that? But you left them and in actual fact the HCO Exec Sec WW without somebody to tell Dissem Division how to sell books, how to find a printer to print the magazine (in which we are not interested), how to copy tapes, how to write registration letters, how to get in their letter lines, how to get up statistics. In other words, that Dissem Advisory Section had absolutely nothing but what you're supposed to do. But nothing. They can find somebody to do that. But as long as you stayed over there I would be in the same situation that I was in. I'm going to tell you the situation I've been in, and it's quite a serious situation. I'm responsible for getting out a certain amount of promotional materials. I'm responsible mostly for the design of magazines and I definitely am responsible for writing a great deal of material and getting it published. Right now I'm 30 days behind in writing a new book. Now. why am I? Well, we look it over and we find out that what I'm writing-at the present moment I'm writing a great deal of administrative material-writing a lot of policies, I'm handling an audit summary out here. I'm doing a lot of things but I'm being pulled off lines because formerly I didn't have enough help, myself. I had to wear this hat all by myself and it got behind and I'm trying to catch up with it now and it's over everybody's dead bodies. Now let me be very explicit. If I have to go on a via, on a promotional piece, or the art work thereof then I immediately have no assistance on it. Do you see why? Because I'm going through a terminal that is not concerned with that except administratively. So it's really through an administrative terminal. Well, the second it does that then you get everything going on on a via and this work that is done in Compilation and so forth is quite rapid and is quite spontaneous. Anybody who is working in that section will go completely adrift because his stuff is being turned down and I never see it, and he doesn't know what he's working on and I never get a chance to talk to him.. And he never gets a chance to talk to me. Now you're deprived, if you're not working closely with me, deprived of my intelligence service, oddly enough. Because promotion is matched against intelligence and I'm on that intelligence line hot and heavy and I know what they're howling and what they're screaming and what they're cheering about and so forth before anybody else finds it out. I even know what's going on in Tibet. I do conduct quite an intelligence service. I'm the only one in Scientology who does. Nobody helps 113 me with that hat, because what it requires is experienced evaluation and you don't buy that. So I can tell you what we got ahead of and where and then I have certain problems that have never completely been solved in Dissemination. And one of those problems is style of the Art presentation and I think I got it licked. So that we've got it licked to this degree, that there is a beginning we can make and if we make this beginning let's find out if that's OK. And then let's steer it from there. Steer it by reaction. And then we'll gradually be able to guide this thing in some place. Alright, so it takes in actual fact a lot of teamwork to get out dissemination materials. But nevertheless, it also takes concentration and a fixed idea of what you are doing, instead of it's all up in the blue. And I'm of the opinion that a fellow should do more or less what he finds it rather easy to do and if it's a strain to do PE booklets or something like that, don't go on doing PE booklets; squawk. Now this Unit is too few. It is too few by several. Now by that I mean this. If this Unit isn't backed up clerically, it can't handle the number of lines going through it. Now you've got certain lines and there are 4 main lines. There's the AUDITOR, there's CERTAINTY, there's the PABs, and the book flyers and brochure type of thing. Now these are 4 main lines. They may break down to 5 lines. Now in actual fact we probably need something like this. We probably need some kind of a make-up schedule of when what is due and what we've got to have and when we've got to have it and then we ought to just beat the devil out of this. We should have a make-up schedule f or the next year and do it in a month. That's gone, so we've got all the CERTAINTIES for the next year, but we'll hold them back and we won't ship them. And then at any moment that we get a shift on the intelligence lines of some kind or another we can throw out one of those and replace it or we can tear a column out of it and put in the stuff that's really got to meet it. Now as soon as we can do that why we're all set, because then we've got this work stacked up, we know what's going to come out when, we know what these issues are going to be, we can go about in an orderly fashion and getting together the materials and just putting them together. Then we will work out, in spite of the original trouble we had on it, we will work out this blueprint system by which they set out their shooting boards. That's got some technical bugs in it and we'll get the technical bugs out of it and away we go. Now our goal is that every month one of these organizations on the continental level will mail a magazine which we have put together and which we're sure of. I was appalled last year in doing a survey to find out that none 'of their promotion was actually effective and it was no wonder they had fallen on their faces. It was only CERTAINTY that was being that and we were getting that out. We've got a certain amount of work we've got to do and a certain amount of stuff we've got to throw together before we can begin to throw a much wider sphere of action. Let's take one thing at a time. Let's get these magazines all straightened up so they're from here to Halifax. Let's get a year's worth of magazines stacked up, Let's fix them up so we can make shooting boards out of them. We won't make shooting boards yet. Then we'll set it on an assembly line whereby we get Department 2 I's copy facilities and so forth to finish the copies and mail them off on schedule (and we're getting a schedule) when they're supposed to do it. Then at any time we can interrupt that schedule if we have to. And we can change something and let it go out that way. If we can get these magazines out of the road for the next year we can then begin to breathe. And it's not too hard to do this. It requires one hell of a lot of articles from me, but requires an awful lot of put-together, a lot of editing, and a lot of original material. They've got to go into these things. We've already got the Motif for CERTAINTY for the next year. I'm going to write a whole course for Scientologists and writing that course I'm going to get in just little articles, the highly generalized things that are intended for one and all and these are brand new, fresh articles. At the end of the year we'll have a little course and we'll put it in a book. It will make another paper-back. Don't ever get the idea that you know what will be popular. Only get the idea that you can make every effort to make a right guess what would be popular and then be totally prepared to be knocked over tincup. Because I didn't think "A NEW SLANT 114 ON LIFE" would sell 10 copies. All its articles have already appeared in CERTAINTY magazine and ABILITY and it's been rehashed since hell froze over. It's a complete rehash and yet it's selling and selling and selling like mad. So alright. And after that we can worry about our other perimeter. MOVIE DISSEMINATION Now if you've ever been around movies, it takes writing. You got to write against script. You want to go nuts. Start shooting films with no script. Complete, stark staring. You can actually expose miles and miles and miles of film if you have no idea of what the hell you're trying to shoot. And that's the surest way to make an expensive movie. So we're going to make cheap movies and make every piece of the film count and work them out at the other end and it'll all be fine. But what's this got to do with you? Well, it's got a lot to do with you because you're not going to sit on a magazine line in there. Now I get a lot of sudden rush jobs of one kind or another and they come in and they interrupt me so that they're going to interrupt your work too. But they aren't of any great importance and if we recognize what our main work is why we would be alright. MAGAZINE MOTIFS Now if we can just sit down and get a year's worth of this stuff out - I can get the articles out and we can cook up what this is going to be and what that should be and we can look at some former issues and so forth, we ought to make some assignments on the thing. Like what promotional ideas should we have in the AUDITOR now until the February issue of 1967 and what should we be hitting on each one of these issues and we find our peaks follow the issue of the AUDITOR. So it's utter folly not to get the thing out. What I want to have happen is get a list of Motifs and take it after the next one that we've got already laid out and take a list of AUDITORS from there on up to February, on a monthly basis. Now I've got to roll up my sleeves and myself get out a project of exactly what subjects I'm going to cover for the national magazines. And that requires a series of little articles and so on, but I can write up pretty well what those are, so I'll furnish that list. The PABs dictate themselves because they consist of Bulletins, but there haven't been many Bulletins issued lately so we may go into PAB reselection. Well, there's no reason why we can't get out PAB issues which will give us PAB booklets from past PABs. The lists of the levels are all compiled, they don't even have to be searched up and I just had them done because that's going to form the basis of the main next text book I write. So why don't you go ahead and get a list of those things and get your PABs stretched out and what you're covering. It's alright with me if it takes 4 or 5 months to cover one of those levels, see, perfectly fine. And if you do it right, why then we can eventually wind up by combining 5 PABs, using the same shooting plate and get a PAB booklet and that gives us a 51- book or something to sell. Now we've got book flyers. And the book flyer is all very interesting and probably we need quite a few of them. We've done some. Now let's see what they do. Now let's see if they do produce the sale of books. So we'll put that on an investigation basis for which you want statistics. What book flyers do well. And let's explore this book flyer business and let's examine Dissem files and so forth to find literature on it of other people's book flyers merchandising, and I think it had better be a merchandising project primarily. And I think that's what's missing on the book flyer business. So if you can get a merchandising programme, then we can get the flyers into action. Now I don't know what work you've got in progress but let me give you this as an order that I want put down in lines. DON'T YOU TAKE AN ORDER FROM ANY OTHER EXECUTIVE IN THIS ORGANIZATION. Don't take an order from anybody. 115 There are many reasons for this. There are people flying around with lots of ideas and lots of demands and that sort of thing and you're not the Compilations Unit for the organization. So this is another project I want you to engage on. I want you to go through what files you had of compilation and send back to each and any person whoever issued it to you to be compiled, this, and say this Unit is no longer compiling for the organization, please complete it yourself, and submit to your issue authority. You understand that everyone of those that comes to you is an order from some other executive and that's what's got you jammed and bottled up. I put my finger right on it. That's why you can't operate. Now this is the business you're in. Now it so happens that there are literally infinite numbers of technical tapes down here in the tape section and there are tremendous numbers of transcriptions. And you ought to get a boy that sits there and puts them into articles and what you're doing is accumulating a backlog for some never-never time that we know nothing about, not yet; and you just get somebody going on digging articles out of tapes. The guy has got to be able to type. He's got to be able to write. We won't consider this hat filled at this time but we'll consider that that is a necessary hat in his unit. We need that post. Edited Tape Transcripts are available-those that have been corrected-and any corrected tape transcript is available but you don't have in that the correction of tape transcripts. But now the correction of tape transcripts is part of your section. And that would include, of course, transcribing tapes. But this is not the other project I just gave you. This is making articles out of tapes. I So we won't try beyond that to put together much of an org board because you should have a lino-type type typist. You've got an Artist. You should have a linotype typist and a linotype typist is best used by simply taking copy and giving it to them and telling them what magazine it's going to be for and what point you want it in. You ought to have a schedule. This goes in the AUDITOR so this is going to appear 8 point in the AUDITOR and she copies it on a column this wide, cuts it off at that long and corrects it and hands it over. She shouldn't be paste-up. I'm a great believer in the fact that if a man is going to be responsible for a magazine he ought to paste it up. By the time you've said how you want it, 20/30 times and so forth, you could have done it 10 times. So what you consider these things are is artistic units. Each one is an artistic unit-a unit in itself. MAGAZINE POLICY If certain things have to appear in national magazines, you're still guided by policies-what appears in CERTAINTY magazine? I think there's six or eight kinds of ad or mentions of ad that occur in it. Then there's certain policy that relates to it and so forth. Accumulate a book of everything that has been written on each one of the publications that you can dig up from any place and put it in a folder and put it in a file. And then you better work the Xerox machine to death after you compile all this-somebody wants a hat because he's doing the magazine-well, you better turn around and give it to somebody on the subject of the Xerox. Get 2 copies so you give me a spare. And don't go keep handing out the information. Collect this for the first time, the basic information that went with each one of these magazines. For instance, there is terrific information that has never been passed along with the AUDITOR. Big bunches of it. Sometimes you find it merely despatches. Now if you can get it organized along that line, your clerical assistance, your typing and so forth I'm not much concerned about-that's your baby. You haven't got much space to put it and that's where you're bound down. So anyway, administratively, where purchase orders and that sort of thing are concerned, Reg has the right to sign a purchase order for your section because he's the coordinator of the Department. Now he hasn't in actual fact any right to order this section to do so and so, so and so and so and so, he's merely a co-ordinator. I don't wish to derogate that in any shape or form - I'm not talking about Reg, but the post of co-ordinator. And your primary purpose is taking that load off of me so that we can get a line out. Because I've got a jammed line and I'm telling you fellows if somebody 116 doesn't give me a hand in unjamming this line it's going to stay jammed for a long, long while. And every week that this line remains jammed with writing, dissemination, propaganda line, every week that it remains jammed probably costs Scientology a fortune. There's no question of cost here. I figured out one time what my overhead was to the Organizations or to myself in the field of writing and this is only from the revenue received from the material-the exact item that was written-this was some time ago-it was 2 1/2%. It didn't matter what I bought, I could buy rare books in Icelandic which were totally embossed with solid gold and it would still only go to 2 1/2%. because the more source material I got, the more assistance I got, why the more valuable the work was. The harder I worked on it the more valuable the work was. Therefore, I don't want you to go spending money left, right and centre on a bunch of things that don't go any place particular. Do this on principle, but I'm also telling you that I wouldn't let anybody put the brakes on you too hard on something that is essential. If you need a bunch of Greek drawings of some kind or another to carry out this motif and so forth and you don't go buy them, why I'm going to be cross. We're not operating on a "Have not" basis because we're not any longer operating with the org. When we get our work done it's got to be effective. We're not interested in, how effective we wish it was, it's got to be, and we've also got the whole programme here and it's at this point where we kick off. We've got to set a style and develop a pattern and coordinate all the various arts in Scientology. We got the definition of art and I'm very sure that is the definition, so all it is is a quality of communication. Now we've got a message. The message we've got's pretty easy. And we've got to evolve some kind of a style to carry this message. See what I'm talking about? And we want it so fixed that 20 years from now why some artist does a painting and gets absolutely thrown right out of the exhibit-they just throw him right out through the door because it doesn't have any Scientology motivation in it. TRENDS This is a talk about trend. I'm telling you that you can take a trend. You can push it forward. You can popularize something and you can make it good but you very often are quite surprised as to what will and the fellows who often know best about what will go, OK things that lay fabulous eggs and you can always be wrong about this, you understand. I was always fascinated to write a story that was unpopular that I thought was marvellous and I'd write a story which was just wildly popular - oh, it was bought all over the place - I didn't think it was much good. It wasn't my judgment that was wrong. I was sitting at the business end of it. I was sitting at my end of it, and I had my views modified by my taste which effort always educated and being a pro I was head and shoulders in criteria above what people out in the street would think in the same field. They were alright in their fields but this was my field. I very often missed and overshot-wrote too well-did something too well-did something far above acceptance level, except I know what the acceptance level is and the only way you measure the acceptance level is what they accepted and there's no other way to measure the acceptance level. It's not whether it's nice, bad or anything else. If you're going to communicate, you are going to communicate, and you won't communicate with somebody unless he has an acceptance level. But there are certain patterns to the mind that we know and certain things we can establish, and it's these things we've got to work out and if we merely agree that we should work in this direction then we should arrive. We know we're trying to work in some kind of direction. For instance, I had a little bit of a breakthrough the other night when I was talking. Everybody associates "philosophy with Greece and in the university all your educated men were overwhelmed by Socrates and Plato et al; these were names they were supposed to cross themselves four times before they could get into the classroom. Well, good. Let's overwhelm them with the same symbols only let's fix it up. Let's fix it up. 117 REPRINTED BOOKS, ETC Reprinted books definitely belong to Dissem Division, Saint Hill. WW doesn't have any reprints. You can tell them so. You're getting rid of hats. Maybe that's a piece of it. You better tell the new Dissem Sec. Try not to bypass. Make an honest effort not to bypass. You want freedom for emergencies or for somebody? But you tell them that's theirs. Things that were originated properly on Sec Eds, just complete them properly. Stuff that's coming up from all those quarters, you get rid of it. REFERENCE MATERIAL You can go to Museums for anything else you want to. Lay off Egyptian. Lay off Chaldean, Babylonian, Persian, Chinese, Japanese, Buddhistic, because they don't all work. As far as I'm concerned those fields are now trite. Trite in the extreme. That's my feeling about them. Mind, the Rosicrucians, I think, are using Chaldean or something-I've not exactly identified-it may be they haven't either. We can do better than that. And Greek - I was just hitting a field in Greek and we might be right or wrong, but I think this is a field where it is absolutely boundless, the amount of material and every Art School starts in in that direction and so forth. You don't lack the materials. I just thought of the Discus thrower. Done with one of these dolls, that an artist uses. Take a mannequin. Streamline him, put him into the position of the Discus thrower. You can take the front of the Parthenon, simplify the pillars-no end-and put in an entirely modernistic freize. Made out of mannequins-anything, it doesn't matter, but I suddenly saw that there's a bountiful field of material. When you are doing something like this, you want to look for an ocean of material. Well, what it evolves to is that with this arrangement you are free to go up and do it. And as for materials and equipment which we need to accomplish a result, just take it from me with one issue of one magazine I paid for every camera that had been bought before or has been bought since about ten times over. Those cameras weren't even used on the project. I'm just talking about the relative value of the material and the product. You can only do that if your product remains good-your product is not necessarily good-to hell with that word, but it means effective, but we're not too much interested in that. That's of no importance. It would be of great importance if we had 8 miles of film without any picture, d'you see? You got a good start on writing style now. My writing style seems to be very beautiful but what my writing style is can be summarized: it is friendly and it makes nothing out of pomposity; maybe it could be further described, but that's good enough at the moment. L. RON HUBBARD LRH:ml.cden Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 118 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 14 FEBRUARY 1966 Remimeo I DOCTOR TITLE ABOLISHED In protest against the abuses and murders carried out under the title of "doctor" I abandon herewith all my rights and legitimate use of this title as the name has been disgraced. I was a Ph.D., Sequoia's University and therefore a perfectly valid doctor under the laws of the State of California. My beloved grandfather was a doctor and was known as such throughout his life. Through the ages the term "doctor" has meant "a learned man" but in modern times has been stained by its preemption by medical doctors and psychiatrists and I do not care to be associated in any way with faithless men or ignorant butchers or murderers. The title of "Mister", implying "Master" I also abandon. I wish to be known solely by my name "Ron" or Hubbard, an honourable name in the fields of philosophy and exploration. Any and all D.Scns may apply for and receive a new certificate and the title "Dean of Scientology". I wish to call to attention that any certificate ever issued by me is valid first by my signature and second by the laws of the country in which its corporation is founded. The originator of a subject traditionally has the right to qualify persons in that subject and this is the chief source of any title of learning. I could with ease defend any use of the term doctor in any nation but the name has come into question by association. This is the second time I have requested not to be so named. The first was in the late 50s in Washington DC. But people have continued the practice against my wishes and I have not lately been active in correcting them. No secretary, press spokesman or LRH Communicator may hereafter refer to me as "Doctor" or sign my name as such. I have been a "captain" of sailing vessels, a "captain" of corvettes, a "sergeant" of marines in my extreme youth, a "commander" and many other captions. And as a Scientologist knows, one has had other names. "L. Ron Hubbard" is a proud enough title. Or humble enough. I wish it to so remain. The wide world calls me plain "Ron". That is more than good enough for me, signifying as it does the friendship and confidence of the many. They are my friends. L. RON HUBBARD LRH:ml.cden Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 119 HUBBARD COMMUNICATIONS OFFICE Remimeo Saint Hill Manor, East Grinstead, Sussex Org Exec Sec WW HCO POLICY LETTER OF 3 APRIL 1966 ES Comm Tech WW ES Comm Qual WW Org Exec Sec Hat Tech Sec Hat DIANETIC AUDITOR'S COURSE Qual Sec Hat Org Sec Hat The Org Exec Sec WW has the Dir Reg Hat authority to arrange and order and issue check sheets for Dianetic Auditing Training. For any arranging or establishment of a Dianetic Course as per HCOB 3 April 1966 "Student Auditing Dianetic Auditing" the following must be observed: I (c) The course must be not less than one month. 2. It must not be extended endlessly for the student. 3. It is not the same as grade courses in that it does not contain grade material or even the gradation chart but contains Dianetic data. 4. It must remain precisely within the limits set by HCOB 3 April 1966 so far as its auditing is concerned. 5. It may not be sold as a course for less than $500 in the US or E125 sterling in the UK or other continental areas. 6. Scholarship up to 50% may be issued. 7. Only cash may be accepted and no credit allowed. 8. Healing laws must be given heed by not selling such auditing or promising to heal by reason of Dianetic auditing. 9. The course may be advertised as, paraphrase, the way up to a capable human being is the realm of Dianetics-Scientology reaches from a capable human being upward. Success in Scientology is assured by a thorough grounding in Man's most advanced school of psychology (or the mind)-Dianetics. Dianetics was the ultimate development of the mind of human beings. Scientology is the road from there to total Freedom. This is a study and practice course which is a prelude to becoming a Scientology auditor and brings one a complete understanding of the mind so that one is then prepared to understand the spirit in Scientology, etc. 10. Academies and especially Saint Hill may teach and practice HCOB 3 April 1966 as part of Level 0 providing it is studied along with the other materials and forms the practical of Level 0. At this writing there is no pattern of how to include this material and one must be developed by experience. But it is pointed out that Academies have never failed to do well so long as a one-piece Dianetic type course was available. It could be that experience, cautiously won, will show that the public will buy the Dianetic course in droves. It could be we should drop the Dianetic word from Dianetic techniques as refined in HCOB 3 April 1966, as they are really pretty awfully advanced from where we were in 1950 and call it the Basic Auditor's Course or the Basic Academy of Scientology Course and call the technique Basic Scientology. If so, texts will have to be edited and Scientology substituted everywhere for Dianetics. These problems are left to the Org Exec Sec WW as they will gradually evolve into a new success. L. RON HUBBARD LRH:lb-r.cden Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 120 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 12 JULY 1966 Remimeo Distribution Hats Sec Hats LEGAL ASPECTS OF SUCCESS MATERIAL PUBLICATIONS In order to be safe-guarded in the question of copyrights and other legal aspects with regard to the publication of any success material, all letters leaving the Department of Success which contain a request for success stories, case gains, wins in life and wins obtained by the application of Scientology data in life or work, must be accompanied by a mimeographed or photolithoed form with the following wording: TO THE DIRECTOR OF SUCCESS (Name of Org) Church of Scientology of California (Address of Org) I HEREBY GIVE MY PERMISSION TO PUBLISH MY LETTER OR FORM IN WHOLE OR IN PART OR TO SUMMARIZE ITS CONTENTS IN ANY OF THE PUBLICATIONS OF THE CHURCH OF SCIENTOLOGY OF CALIFORNIA. NAME SIGNATURE ADDRESS DATE Should success material derived from incoming letters be used, where a permission to publish has not been obtained or it is no longer feasible to obtain such, then it is forbidden to publish the full name of the writer. Instead the initials of the name and the place may be used. Under publication is meant: any written communication which reaches the public in promotional material such as Book Flyers, Brochures, Info Packs, Information Letters, Executive Letters, HCO Policy Letters, articles appearing in the press, advertisements appearing in the press and in any one of the Scientology magazines. L. RON HUBBARD LRH:lb-r.rd Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 121 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 15 AUGUST 1966 Gen Non Remimeo Applies to LRH Keeper of the Seals (c) Signatures WW ES Comm Dist WW Org Exec Sets Dist Secs INFORMATION PACKETS There is a cardinal rule which has to do with any Distribution or Dissemination mailing piece which is:- NEVER INFORM SOMEONE OF THE ROAD TO FREEDOM WITHOUT ALSO INFORMING HIM OF HOW AND WHERE TO GET IT. Therefore, it is essential that the following points be closely adhered to when mocking up Info Packets: I (c) An Info Packet must sell and make people reach. 2. An Info Packet should be pretty and eyecatching, so that when it is received the person receiving it is so interested in it that he will read the full contents of the packet. 3. An Info Packet must be "punchy" in text and in its ads, i.e., it should really communicate to the person it is being sent to and be on his reality level. 4. An Info Packet must sell a book. This is important, as this is how you get new names in your C/F. It is important that the book that you choose to advertise will bit the reality level of the type of people you are mailing to. For example, a good book to sell to a mailing list of pro-nuclear disarmament supporters would be ALL ABOUT RADIATION. 5. An Info Packet is not just one pamphlet all by itself. It is a packet containing several pieces. These could be a short punchy article designed to increase the person's interest and cause him to reach more, a book flyer, and a book order form. If it were a local mailing, you could even enclose an invitation card for the PE. So, therefore, you have an article which causes him to reach more, a book flyer which tells him what he is to reach for, and a book order form which shows him where and how to progress in Scientology. 6. Your format for your three Info Packets for mailing lists must not be the same, as there is no sure fire way to appeal to all persons of that mailing list, and whereas the first Info Packet may not cause the person to reach further the second or third may cause him to reach further. When Info Packets are sent to WW for approval they must be accompanied by a despatch telling what type of mailing list they are going to be sent to and each Info Packet must be clearly labelled as to which mailing (1st, 2nd and 3rd) they are for. L. RON HUBBARD LRH:lb-r.cden Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 122 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF I I NOVEMBER 1966 Gen Non-Remimeo POSTAL ECONOMY (Cancels Urgent Directive ED 62 WW and 95 SH Postal Reduction) ADDRESSOGRAPH There is to be not more than one plate per person in Addressograph with the exception of selected lists as delineated by policy. If a person's address is unknown, his plate should be removed from active addressograph files until a correct address is obtained, and his CF folder must be marked "Address Unknown". As CF is in another division than Addressograph, an alphabetical card file of all the plates in Addressograph is to be made for cross reference purposes in the Addressograph Section. Mailing pieces addressed to staff and students may not be put in the mail, but must be put into the appropriate basket. (c) MAIL CLERKS There may be no jam on the mail line. When mail is so heavy in an org that opening mail jams with getting mail out, the post must be split and mail opening done by another person than the one doing mail out. If getting bulk mail out jams these other two posts, then a third person must be assigned to bulk mail clerk, even if temporarily. All mail must move. POSTAGE Each week the Mail Out Clerk takes a prepared checksheet to the various divisional secretaries for an estimate of their postage needs for the following week. This, totalled, is submitted with a requisition for a postage check calculated to last for a week. Any money left in the machine is subtracted from the amount put on the requisition. In the event the estimate is under and the franking machine runs out before a new check arrives, an emergency check may be requested, but if so, a Board of Investigation must be called to look into the reason for the increased postage. WW or Continental Divisions or any org sending inter org mail may not send Dev-T, return unnecessary items or despatches or reports that will increase postage, and in general, should work toward conserving postage whenever possible without impairing efficiency. Any division, in writing letters, is to use Airletters whenever possible, for overseas mail. Typists are to be supplied with adequate erasers and typing errors are to be erased and neatly corrected, instead of airletters being scrapped because they contain errors. Any inserts to go out with letters must be printed on economical lightweight paper in order to keep the postage to a minimum. Clearing and OT Courses must use lightweight paper where it is necessary to send materials, and Airletters whenever feasible. In Div 6, instead of using a legal form for obtaining Permission to Print, a rubber stamp is to be obtained with the pertinent wording for this, and it is to be stamped on an Airletter whenever the form is needed to be sent overseas. All EDs, Policy Letters, Bulletins and other printed pieces to be sent to orgs must go by Second Class Air Mail. BOARD OF INVESTIGATION A bi-annual Board of Investigation is to be called to investigate waste in the org and to find ways and means of reducing expenses and improving efficiency. PROMOTIONAL AND MAILING PIECES TO FINANCIAL PLANNING MUST CONTAIN CSW CSW by definition means Completed Staff Work. Completed Staff Work for 123 promotional and other mailing pieces would then include exact cost in terms of paper, envelopes and postage and printing costs for the entire mailing as well as any other costs that might be involve (c) d including stocks in hand if necessary. Any promotional or other type of mailing piece from any division must contain full CSW including the above costs, when put on line to Financial Planning. The Ideas and Compilations Section in Dept 21, in designing mailing pieces and promotional material, including the magazines, must include in their work designing for lightweight paper that is not so expensive that it undoes any savings in postage, and they must take into account as a part of their CSW, the cost of postage. The loss of mass in the weight of the paper can be made up for in the design. For instance, the Advance Reg Packets were nicely designed, but much too heavy. If they had been designed for lightweight paper, the artist may have conceived a totally different designing in order to get across the same communication. It is the artist's problem in considering his medium. But his medium must be considered. And this medium must be lightweight and inexpensive. The CSW submitted for each magazine to Financial Planning must contain details on paper cost and postage cost of the finished (proposed) mailing. (c) I Any division, in order to get the data for the CSW on postage and other costs may obtain the information from the proper posts whose business it is to know this needed data. Please note that the above is seeking information and would not have to go through a command line to obtain it. Compiled by a Board of Investigation Signed: Ray Thacker Anton James LRH:jp.rd John Lawrence Copyright (c) N66 for by L. Ron Hubbard L. RON HUBBARD ALL RIGHTS RESERVED Founder HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 21 NOVEMBER 1966 Sthil only IDEAS AND COMPILATIONS BRANCH WW (Amends HCO Policy Letter of 8 August 1966 "Compilations Section, Department 2 1, Office of LRH", and HCO Policy Letter of 18 July 1966, "Office of LRH, LRH Personal Office Organization") The Ideas and Compilations Branch WW, Division 7, Dept 21 is transferred to the Office of the HCO Exec Sec WW, Division 7, Dept 20 under the supervision and direct orders of the Divisional Organiser Dissem WW. Any and all communications to Ideas and Compilations Branch WW must go via Division Organiser Dissem for approval before being passed on or returned. All final copy and proofs of magazines, books, etc are to be sent to the Founder when possible for his approval to print. L. RON HUBBARD Founder LRH:jp.rd Copyright (c) 1966 by L.- Ron Hubbard ALL RIGHTS RESERVED 124 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 10 JANUARY 1968 (Reissued from LRH SECED 56 INT June 14,1965) Remimeo BPI POLITICS, FREEDOM FROM L I hereby declare Scientology to be non-political and non-ideological. 2. Politics and ideology may be no part of any decision to train or process individuals, and any such interrogation shall cease to be a part of any application for training, processing or membership. 3. This does not change any policy relating to suppressive persons. It does delete any words in any form which seek to bring about a statement of political allegiance or antagonism. 4. It must be kept in mind and brought forward emphatically that Scientology does not work in the absence of official control and no matter who sought to use its principles, has uniformly failed in the hands of non-Scientologists and organizations not controlled by the Central Organizations of Scientology or myself. 5. The reason for this declaration is the consistent disaster visited upon her "allies" by the United States government and the efforts of that government since 1955, stepped up since 1963, to seize Scientology in the United States rather than forbid or stop it and the role played by the United States in inspiring the Victorian State attacks in Australia. Scientology technology is no longer offered to the United States government in any effort to assist her in political ends. Our participation extends only to our willingness to process U.S. officials as individuals unconnected with their political aims, if as individuals they are not debarred by other existing policies relating to treating the insane or our Ethics system. 6. All statements attacking any political entity or ideology are hereby withdrawn and cancelled in any lectures or literature. 7. Scientologists may be members of any political group on this planet without restraint only so long as these individuals or that group do not attempt to seize Scientology for their own warlike ends and so make it unworkable or distasteful by invidious connection. 8. Scientology is for a free people and is itself on this date declared free of any political connection or allegiance of any kind whatever. L. RON HUBBARD Founder LRH:jp.rd Copyright (c) 1968 by L. Ron Hubbard ALL RIGHTS RESERVED 125 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 22 MAY 1968 Issue III Remimeo BPI TRANSLATIONS I have solved the principle of translation of books, which is as follows. The Scientology words themselves are not translated. The definition of the Scientology word is put in the foreign language but the word itself, like engram, is not translated. In translating, the Scientology word is put in italics (the first time it is used in the text) and the definition in the foreign language follows it in parenthesis. A glossary of terms is then put in the back of the book giving the Scientology words in alphabetical order with their definitions, as already defined the first time they appeared in the text. This means that these foreign languages will have a Scientologese vocabulary of 400 or 500 words that have to be learned by students studying the books and materials in the foreign languages. They learn them as completely arbitrary symbols and therefore no misunderstoods can occur (unless somebody misdefines them). LRH:js.rd L. RON HUBBARD Copyright (c) 1968 Founder by L. Ron Hubbard ALL RIGHTS RESERVED [See also HCO P/L 22 September 1972, The Basic Principles of Translating, in the 1972 Year Book.] HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 3 DECEMBER 1969 Exec Councils Issue 11 LRH Comm Franchise Holders Gung-Ho Groups Dissem Secs ISSUE AUTHORITY FOR TRANSLATIONS OF DIANETICS AND SCIENTOLOGY MATERIALS No bulletin, tape or book may be published in any form in a foreign language without obtaining Issue Authority. Issue Authority for such is held by LRH Comm, Pubs Org, to whom all translations must be sent for approval before printing or mimeoing. This also applies to quotations and excerpts from Dianetics and Scientology materials which are made up into handouts and info packs. Each and every application for Issue Authority for a translation must be accompanied by an attestation by a Class VI, VII, or VIII Auditor that the materials contain exact duplication of technology, without addition or alter-is. No matter how expert the translator is who did the translation, the attestation by a trained Scientology auditor must accompany it, or it will not be granted Issue Authority. This policy is retroactive, and any bulletins, tapes or books which have been translated but not granted Issue Authority must be resubmitted for Issue Authority. When issued they must also be copyrighted and bear the line "COPYRIGHT (c) by L. RON HUBBARD". The purpose of this Policy Letter is to ensure that all foreign language students of Dianetics and Scientology have the benefits of standard tech. L. RON HUBBARD LRH:rs.rd Founder Copyright (c) 1969 by L. Ron Hubbard ALL RIGHTS RESERVED 126 HUBBARD COMMUNICATIONS OFFICE 37 Fitzroy Street, London WA HCO POLICY LETTER OF 24 NOVEMBER 1958 Full Distribution MAGAZINE POLICY The public is easily confused and must be given stable data and standard articles from tapes or texts they recognize. And always at their level of training. Squirrel data starts trouble with the regular customers, gets excitement only from the nuts and freaks. These write much, spend nothing. Squirrel articles, by-lines, opinions reduce dissemination. I The public has proven they buy my material. I worked for 30 years and 20 million published words in 100 publications to earn my right to a by-line. We therefore do not use my by-line so somebody who has not earned one can have a free ride. By-lines don't come that easy. Tell them to go get one in the Sat Evening Post and then come back and you will let them sign an article. My by-line on my articles only. Never my by-line in staff writings. Say "Taken from the writings and lectures of LRH" no other by-line ever. Mention my name once each issue. Give one good datum at least per issue. In any news or tid-bits column, never mention a staff member. Staffs lose more business being cute in their own papers about their own adventures. The public yawns. Mention only prominent field people and groups and nothing coy even then. Be dignified but enthusiastic. The public buys reassuring hope, not skeptical guesses. Never be reservedly scientific or doubtful-it is a pose and a corny one reserved for less successful people. The public wants data old or new. There's tens of millions of words of unpublished Dianetics and Scientology data they have never seen even if you have. What is new to them is always old to you. Print a format that can be read. A bad one is an ARC break. Too fancy a one disturbs the text. Always mention Books, memberships, processing, training, records, special events, EMeters, insignia, badges and group services in every issue. Run only little classified type ads for outside people-tiny, short, interesting like the personals in the newspaper, never bigger. Put these people in perspective to the Central Org. The only big ads which can appear in the magazine are for the Central Organization. The basic purpose of the magazine is to sell books on Dianetics and Scientology. Base its policy on selling books. Mention, discuss or write articles about services. But always sell books. Make every issue count. Write issues people in Promotion and Registration can use as Minor Issues. Send out a leatherette covered Major Issue with lots of data once a month. Send a Minor Issue out every time you need a special booklet. Majors are more timely, less general. Minors are general. Org Mags are for use not for hoarding. Fire Minors as far and as many as you can. They need no covers. Only paper faces. Eight page things. Use photo-litho. Never, never mimeograph more than 75 copies of anything. Put it in a magazine form. It's cheaper. Use photo-litho. It's cheap. Make up on boards in the office. Always have it actually printed outside, never in the Organization. We don't manufacture well on stuff like magazines or EMeters. All magazines are my communication lines, never an organization's. Organizations can't talk, the public doesn't listen. If you want to know how it should sound and look, ask yourself how I'd want it-you will have the answer that's being bought throughout the world. LRH:mp.cden L. RON HUBBARD Copyright (c) 1958 by L. Ron Hubbard 127 ALL RIGHTS RESERVED HUBBARD COMMUNICATIONS OFFICE 1812 19th Street N.W., Washington, D.C. HCO POLICY LETTER OF 24 OCTOBER 1958 (Reissued from Washington, D.C.-from HCO Pol Ltr 24 Oct 1958 applying to "Certainty Magazine" originating from London) I to each staff member All Ability hats field offices HCO London ABILITY MAGAZINE Ability magazine should be issued semi-monthly. Issues shall be used broadly as mailing pieces and are not to go just to the membership and be forgotten. The first Ability of the month shall be an Ability Major issue, the second issue of the month shall be an Ability Minor issue. Ability Major: shall consist of informative technical material, advertisements and programmes. Ability Minor: shall be dedicated only to programmes such as Extension Course, such as training, such as processing results. Ability Major is mainly of interest to the membership and informed Scientologists. Ability Minor shall be of interest to the broad public. L RON HUBBARD LRH:rs.sg.rd Copyright (c) 1958 by L. Ron Hubbard [Note: Duplicate policy letters of same date were ALL RIGHTS RESERVED issued for Certainty, Ability and Understanding. I 128 HUBBARD COMMUNICATIONS OFFICE 37 Fitzroy Street, London W.1 HCO POLICY LETTER OF 15 JUNE 1959 Hat Write-up PAB LIAISON PURPOSE: To see that PAB material is supplied London months in advance. DUTIES: To edit tape material, transcribed by Tape Transcription, suitable for PABs. All PAB material should be taken from the LATEST and most current tapes of LRH, or from handwritten PABs by LRH. All PABs are technical data. Maintain good communication with PAB Liaison London, or any other PAB Liaison post; London sends PAB copy to New Zealand and South Africa, who print their own PABs. All PABs for the United States are printed from London. If possible, as an accommodation to PAB Liaison London, send London the original for printing use, and send 2 carbons, if possible, for London to send on to New Zealand and South Africa; otherwise London types their own copies (from the original which you send) for the other PAB posts across the sea. Be sure one copy gets filed in the PAB material file in HCO. Before sending PAB copy to London, send to LRH for approval. PABs are orderly in advance. Never issue a "hot PAB" giving very latest data, skipping over materials you have lined up for PABs, unless directed to do by LRH; i.e., occasionally LRH will ask that an HCO Bulletin be released as a PAB. The PABs go to all the International Members in good standing. L. RON HUBBARD LRH:mp.cden 129 HUBBARD COMMUNICATIONS OFFICE 37 Fitzroy Street, London W. I HCO POLICY LETTER OF 2 JULY 1959 Issue III SCIENTOLOGY MAGAZINES Definition: Minor Issue: Anybody can read and be happy he has done so. Definition: Major Issue: Scientologists can read and get busy about things. Priority of Ads in a Scientology Magazine: Books Books Tapes Processing HAS Co-Audit, PE Memberships Extension Course Academy L RON HUBBARD LRH:gh.vmm.rd Copyright (c) 1959 by L. Ron Hubbard ALL RIGHTS RESERVED HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 6 OCTOBER 1959 CenOCon TWO FINE MAGAZINES The recent US Ability No. 105 which gave all the book lists and check sheets and the SA Understanding Issue 13 which gives the data on courses are two well thought out and excellently executed magazines. I thank all those concerned with their creation. I advise all Central Organizations to use them as models for two future issues. L. RON HUBBARD LRH:iet.cden Copyright (c) 19 5 9 by L. Ron Hubbard ALL RIGHTS RESERVED 130 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 30 OCTOBER 1959 CenOCon MAGAZINE ARRANGEMENTS Certainty Major is to be replaced by a PAB Magazine made up, printed and mailed from HCO WW Monthly to Lifetime, Founding, Participating (until date of expiration only) and International Membership. Certainty Minor (Continental Magazine) is to be made up monthly and sent to print by its editor. The Director of Promotion and Registration decides how many copies the HASI concerned requires, the Director of Materiel orders them direct from the printer and the Addressograph Department mails them regularly each month. LRH:js.rd Dinah Day Copyright (c) 1959 HCO Dissemination Secretary WW by L. Ron Hubbard for ALL RIGHTS RESERVED L. RON HUBBARD HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 31 OCTOBER 1959 CenO MAGAZINE MAILINGS CERTAINTY Major is to be replaced by a PAB Magazine made up, printed and mailed from HCO WW to Lifetime, Founding, Participating (until date of expiration only) and International members, to arrive on the 5th of each month. All offices please ensure that the names and addresses of these members are printed on gummed rolls of paper or duplistickers and sent airmail to HCO WW to arrive no later than the following number of weeks before the 5th of the month: New Zealand - 6 weeks Australia - 6 weeks S. Africa - 2 weeks U.S.A. - 2 weeks U.K. - I week. Any rolls arriving later than the date required will be dealt with last, and will not be dealt with at all if not gummed. The only exception to this is HASI London, who supply addressed envelopes 9 1/2" x 6 1/2" (9" x 6" is too small). CERTAINTY Minor is to be made up monthly for U.K. only and sent to print by its Editor. The Director of Promotion and Registration decides how many copies the HASI concerned requires, the Director of Materiel orders them direct from the printer and the Addressograph Department mails them regularly to arrive on the 25th of each month. LRH:js.rd Dinah Day Copyright (c) 1959 HCO Leading Steno WW by L. Ron Hubbard for ALL RIGHTS RESERVED L. RON HUBBARD 131 NOT HCO POLICY LETTER CORRECT COLOUR FLASH RED ON WHITE HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex CenO HCO BULLETIN OF 15 MARCH 1960 Dissem Sec HCO Sec Assoc Sec Mag Editor DISSEMINATING SCIENTOLOGY Disseminating Scientology means: Getting the materials of Dianetics and Scientology disseminated widely and by efficient presentation. How many students and preclears we have depends largely upon HOW MANY BOOKS ARE SOLD, and after that, how efficiently and effectively those students and preclears are handled by Scientology personnel-i.e., the Registrars, Reception, Instructors, Staff Auditors and any other Org personnel in contact with them. Most Central Orgs rely heavily upon their magazine to advertise books. Some magazines push books ahead of all else-some only run book lists, some book lists and occasional book ads. Some Central Orgs have other dissemination lines also to push their book line. Regarding a Scientology Magazine, present policy is repeated here: "The basic purpose of the magazine is to sell books on Dianetics and Scientology. Base its policies on selling books. Mention, discuss or write articles about Services. But always sell books. (c) (c) All magazines are my (LRH) communication fines, never an organisation's. Organisations can't talk, the public doesn't listen. (c) (c) (c) Which is to say, "Always sell books"-this means more than just listing them in a magazine. Just showing a book list doesn't always sell a large number of books. When selling any MEST product, the potential buyer has to be told WHY he should have this productWHAT will it do for him-what is in the book-what it's about-why he should read it-etc, etc. Just seeing a book title listed does not always prompt a person to buy the book. Books on Dianetics and Scientology are for the most part the only MEST items we sell; Scientology itself is an intangible thing-the public can't "see" it, not "feel" it, it has no mass. So our books are about the only thing we have that is MEST, something which they can hold in their hands-read-touch-etc. Also, Books are our Number One entrance point to getting students and pcs (apart from live communication, but at this time we have more people to get books distributed than we have people to get students and pcs. in by live communication). When letters are written to people who have CF folders, these people have in most cases READ A BOOK. AN IMPORTANT POINT Since Scientology magazines are LRH's communication lines to the public, and since the purpose of the magazine is to sell books, it is just as important for HCOs (who publish Scientology magazines) to see that Ron's books get advertised properly, every issue, as it is for an HCO Communicator to see that LRH dispatches get routed quickly and to the right terminals-as it is for an HCO Steno to quickly type and issue Ron's Policy Letters and Bulletins. These are his communication lines. An HCO Office is the office of LRH. Its purpose is to help him wear his hats. HCO publishes the Scientology Magazine. HCO sees that his dispatches and letters get quickly handled and routed-that his bulletins and policy letters get issued fast and that his BOOKS (his largest comm line) get delivered to the proper terminals, too. HCO Offices and Central Orgs, please note: It is just as important therefore, to see that LRH's Books get disseminated fast and widely as it is to see that his dispatches are delivered immediately. People do read Ron's books, so let's get them disseminated as wide as possible. Use Scientology Magazines-use well-prepared, aesthetic, presentable flyers-brochures - announcements-mailing lists-book stores-newspaper ads-local trade journalssalesman magazines. Use all media available to you to get SCIENTOLOGY BOOKS DISSEMINATED EVERYWHERE. Then we'll have healthier problems such as, "Where do we get 15 more instructors and 26 more HGC Auditors!" LRH:js.rd Mildred Galusha Copyright (c) 1960 via Peter Hemery by L. Ron Hubbard for ALL RIGHTS RESERVED L. RON HUBBARD 132 HUBBARD COMMUNICATIONS OFFICE 37 Fitzroy Street, London W.1 HCO POLICY LETTER OF 20 JUNE 1960 (Reissued from Sthil) All HCO Offices RUSH MAGAZINE NOTE Please publish as soon as possible HCO Bulletin of June 23, 1960, The Special Zone Plan (which is being sent to you this week) in Ability, Certainty, Communication, Understanding, Reality and Affinity and make certain the issue arrives in the hands of all Dianeticists and Scientologists new or old. This article contains the Special Zone Plan that may change the whole future of dissemination. Do not publish the HCO Bulletin of June 10, 1960, "What We Expect of a Scientologist", that says we are not practitioners, as HCO Bulletin of June 23, 1960 is an improvement on it. Hold any issue you have planned and do instead HCO Bulletin June 23, 1960. This is urgent. LRH:js.gh.cden L. RON HUBBARD Copyright (c) 1960 by L. Ron Hubbard ALL RIGHTS RESERVED HUBBARD COMMUNICATIONS OFFICE 37 Fitzroy Street, London W. I HCO POLICY LETTER OF 3 AUGUST 1960 Reissued from Sthil CenOCon MAGAZINE ADVERT. POLICY Field auditors and Orgs can no longer be advertised in Central Org magazines for pay. Unless the HCO Sec and Org/Assn Sec are pleased with the centre and auditor they cannot be run at all. Run classified adverts as you wish but only if you like the people. Run adverts classified type for people you want to compliment. Otherwise no, absolutely not. LRH-.js.gh.rd (c) (c) L. RON HUBBARD Copyright (c) 1960 by L. Ron Hubbard ALL RIGHTS RESERVED 133 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 13 SEPTEMBER 1961 Sthil PHOTOSTATS All use of the Polyprint Photostat machine should be done by only one person. The machine should be kept clean. The fluid must be emptied out after every use, into the plastic bottles. Do not remove thin tubes from the plastic bottles. It is air that causes colour of fluid to darken. if a fair copy is not obtained, or if figures are dim, or finished photostat is pink, it is operator error. Study the instruction book. If it's missing, get a new one. Check all lamps when leaving room. Do not leave a safelight on by error. They are hard to see in a lighted room. Don't splash fluid on yourself, table or floor. It leaves very dark stains. Do not waste paper. It is very costly. L. RON HUBBARD LRH:jl.rd Copyright (c) 1961 by L. Ron Hubbard [Note; Excerpted from HCO P/L 13 September 1961, ALL RIGHTS RESERVED General Office Orders. A complete copy appears in the Executive Volume] HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 17 AUGUST 1964 General Remimeo Magazine Editors Dissem Secs TECHNICAL INFO FOR CONTINENTAL MAGS Policy is now that no technical may be written in Continental mags which is not written by myself or directly transcribed from my tapes and shown to me before printing. L. RON HUBBARD LRH:jw.cden.kd Copyright (c) 1964 by L. Ron Hubbard ALL RIGHTS RESERVED 134 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 17 APRIL 1965 Sthil only Dissem Div Only DISSEM DIV ADDITIONAL MAG POLICY Keep out of releases local names of Sthil and orgs. Use only for names of auditors and groups. Give no, more publicity to Centres of Franchise Holders. Publicise only auditors and pcs. who have been trained or processed. Show how they are changing or how they are changing their environment and applying Scientology, Increase statistics columns. Don't go high school or chatty. Advertise Sthil and Academy Courses and HGCs. Keep out of it long pieces I don't write. Concentrate on selling one thing per issue. Don't shotgun. Each issue to have a motif. Knock out the bargain basement aspect. With the motif offer something that makes people want to reach for their local org. Push also reaching for Saint Hill via the local org. Never offer anything that makes anyone have to decide anything. Our public won't decide and can't judge. Just TELL them to. Offer no tricky or complex prices. (c) Offer THE book for their friends in half dozen lots. "This is the book for your friends. Buy it in half dozen copy lots. Costs only per book, that's for six. Buy it from your local org." Do all the deciding. Concentrate attention in each issue on I thing. Use their names not org names. Foster-if it isn't in the Auditor it didn't happen. Knock out all but LRH by-lines on photos or articles, as the public gets too dispersed. Editorial purpose is "To show the world successful Scientology and Scientologists and make them want more Scientology." LRH:wmc.rd Copyright (c) 1965 L. RON HUBBARD by L. Ron Hubbard ALL RIGHTS RESERVED 135 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 16 JULY 1965 Gen Non-Remimeo CONTINENTAL MAGAZINES TO MODEL AFTER CERTAINTY In order to program and facilitate release of data, promotion and dissemination and to ensure its correctness, all continental magazines (Ability, Communication, Understanding, Reality, Affinity) are to use Certainty as a model, using the releases, articles, and similar ad copy that, is in Certainty in each continental magazine. Certainty make-up is done right here under the supervision of the Office of L. Ron Hubbard. It releases what is to be released continentally (and when). With continental magazines modelling on Certainty then, there will be a uniformity of data, promotion and dissemination throughout the world. You may add local news or further promotion for local events, such as Congresses, tape plays and special events. When you get a copy of Certainty in print, you may feel this is already released data; but REMEMBER, it hasn't been printed on your continent yet. A copy of Certainty will be airmailed to each HCO Dissemination Sec as soon as it arrives from the printers. L. RON HUBBARD LRH:ml.kd Copyright (c) 1965 by L. Ron Hubbard ALL RIGHTS RESERVED 136 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF I SEPTEMBER 1965 Issue 11 Gen Non-Remimeo PUBLICATIONS (Preserved policy from former Policy Letters which have been cancelled) The National Magazine International Members receive every other month a Major issue of the National Magazine. Everyone in the address files receives the Minor issue in the alternate months. The Auditor The Auditor goes to all Founding Members, International Members, Lifetime Members and Professional Auditors, but the mailing of this magazine is not to be promised and comprises no part of the pricing programming, Saint Hill making no promise to continue to issue it to any certain person or anyone. The Professional Auditor's Bulletin The Professional Auditor's Bulletin goes to all International Members only either direct from Saint Hill or as an enclosure in a Major national issue. Tape Plays Orgs can hold all the tape plays they want but only for a fee and not in lieu of taking courses. Special courses are now forbidden as the materials are fitted to their levels and the courses for each level should be routine. Tapes No tapes may be manufactured, copied or copied for resale by any Central Organization or City Office. Only Saint Hill may copy tapes. Evidence of any tapes being copied or copied for resale in a Central Organization or City Office will suspend their tape discount for one year. Congress Dates Congress dates should be set and advertised for a year in advance and advertised heavily 3 months before they are held. L. RON HUBBARD LRH:ml.kd Copyright (c) 1965 by L. Ron Hubbard ALL RIGHTS RESERVED 137 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 13 OCTOBER 1966 Remimeo Issue TV Ideas and Comp Hat WW Dissem Sec Hat Dist Sec Hat ADVERTISEMENTS, CONTINENTAL MAGAZINES AND AUDITOR All advertisements to appear in the Continental Magazines and the Auditor must be drawn up, as they apply, by the Dissemination Secretary and Distribution Secretaries for their respective interests. This must be done each month and submitted to Ideas and Compilations Branch of the Office of LRH. As the statistics of the Dissem Div and Dist Div depend largely upon these ads, it should be the responsibility of these Secretaries to furnish the ads. Ads must be in accordance with long standing policy of what must appear each issue in magazines. It is noteworthy that bad ads or none at all in the Continental Magazine or an absence of a magazine issued is inevitably accompanied by gross income slumps in orgs. L. RON HUBBARD Founder LRH:lb-r.rd Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 138 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 7 DECEMBER 1966 Gen Non-Remimeo DISSEM DIVS IMPORTANT MAGAZINES PERMITTED ALL ORGS Each and every org, but not Franchise Centres, may issue a magazine. Worldwide is to furnish two sets of copy monthly for such magazines. One set for the Continental Magazine, one set for a smaller Area Magazine. Organisations are not bound to use only the WW issue material and may issue magazines without waiting for it. However, any Scientology magazine is bound by magazine policy. Irresponsible texts or ads can cause a withdrawal of permission to issue a magazine. MAILING LIST A Continental Magazine must go to every person in Central Files unless a person is on non-comm by reason of Ethics Orders or is dead filed. An Area Magazine should go to every person in the Central Files of an Area org, unless restrained by an Ethics Order on that person cutting comm, regardless of the duplication of the Continental Org's mailings. DEFINITION OF CF A Central Files folder must exist for every person who has ever BOUGHT anything from an org. This means none can be excluded or edited out as old unless mailings are returned for lack of address and there is no new address. Address lists must approximate CF for the magazine mailing. If an org had a 6400 CF list and if it has been "edited" to "current" it must restore the original list. Address may have non-purchaser lists of free courses, etc., but this is not a CF name. A magazine may be mailed to non-purchaser names but only for a limited time. Change of address and "moved and no forwarding address" must be kept up to date in the Address files. Address must have some plate system of addressing even if only silk screen and this must be kept up to date. Further, Address must be able to point to one set of plates and be able to say, "That's the complete CF list." LOST LISTS In DC the old Dianetic mailing list fell from 40,000 to 13,000 by failing to send something to it bi-annually as the U.S. post office only keeps a forwarding address six months. 139 So lists can be "lost" by not using them. SOLVENCY The insolvency of orgs in years past was often traced to failures to use their whole CF for mailings of mags and failures to issue mags on time. Several orgs have had their financial troubles solved by issuing magazines quickly. Magazines are a vital factor in solvency. Thus Area as well as Continental Orgs should issue magazines. Overlapping coverage does not matter. Omission of proper ads or saying one letter of complaint was "the public" as a reason to omit or soften ads has affected solvency in the past. DIFFERENT TEXTS Continental and Area Magazines should not use the same article and ad texts. ISSUE AUTHORITY No permission is required from WW now to issue a magazine or ad text. But all magazines issued must be mailed to the Dissem Div Organiser WW which address should be put in the CF address plate list. Copies should also be sent by fast mail to the Office of LRH WW so quality may be watched. COPYRIGHT The material of any magazine must be copyrighted by the Continental Exec Div in the name of LRH and all such copyrights obtained should be sent to WW Legal. WARNING Magazines carrying articles by other persons than LRH on technical matters have proven unacceptable to the public and such articles by policy are limited to commentaries on success or social activities or experiences. ADS Advertisements for money, field auditors and bizarre social activities have had unhappy results. Every magazine must carry an ad for every service rendered. L. RON HUBBARD Founder LRH:jp.rd Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 140 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 2 APRIL 1969 Remimeo Hat Dept 19 ROUTINE CONGRESS PROMOTION Routine Congress promotion to go out in your Org's monthly Magazine is as follows: I (c) Congress dates for one year in advance in every issue. 2. Date (and if known, location) of next Congress headlined. 3. The issue two months preceding a Congress has a minimum two page spread or insert showing pictures and giving enthusiastic comments from the Congress just past and advertising the next one. 4. The issue one month before a Congress has an insert giving full details of the Congress plus an Advance Registration form. S. If Congresses are more than three months apart, the Magazine issues carry progressively larger more informative notices of coming Congress. 6. All Congress ads heavily stress SOURCE: "L. Ron Hubbard's (Name) Congress." "Hear Ron's tapes on At this Congress Ron will tell you etc. 7. All Congress promotional material is to incorporate a Congress theme symbol. 8. In addition to routine Magazine advertising there is a separate Congress mailing with an advance registration form mailed to arrive at least two weeks before the Congress. 9. The week prior to the Congress a team should make phone calls reminding people of the event. 10. After a Congress all those who attended and contributed to the success of the event are acknowledged by letter and the next Congress put there for them. Tom Morgan Public Exec Sec WW Allan Ferguson Qual Sec WW Bruce Glushakow HCO Area Sec WW Ad Council WW Rodger Wright LRH Comm WW Jane Kember The Guardian for L. RON HUBBARD LRH:ei.rd Founder Copyright 1969 by L. Ron Hubbard ALL RIGHTS RESERVED 141 NOT HCO POLICY LETTER CORRECT COLOUR FLASH BLUE ON WHITE EXECUTIVE DIRECTIVE FROM L. RON HUBBARD LRH ED 59 INT 14 DECEMBER 1969 MAGAZINES To the pcs. I have a report here that at least one Continental Org only mails its magazine to its local state and has never heard of Major-Minor issues. I must assume then that Magazine policy has fallen out. I KNOW NO SURER WAY FOR AN ORG TO COLLAPSE THAN TO CURTAIL ITS MAGAZINE ISSUE. London once, out, of "economy" years ago cut its Certainty magazine to 700 from 4,500 copies on the premise it had only 700 "hot files". London went $22,000 in the red promptly and at once. There is a long, consistent history of counter-intention on magazine distribution policy. Let us once and for all get the keynotes of this policy straight: 1. EVERY ORG PUTS OUT A MAGAZINE. ,This means bigger orgs such as Continental put out one to the overall area. It is usually printed at Continental level. Little orgs at least get out a mimeo and call it a magazine. It goes to their area of influence. Saint Hills are covered by "The Auditor" which goes out best from one central point. 2. MAGAZINES GO OUT MAJOR ISSUE TO MEMBERS EVERY TWO MONTHS, MINOR ISSUE TO THE WHOLE CF LIST ON THE IN BETWEEN MONTHS. This means a magazine every month. Major and Minor alternate, one month a major, next month a minor. A major is fatter. In DC every quarter and certainly every 6 months what's left of the old Dianetic address plates get a minor to keep them alive. Post Offices only keep change of address 6 months in the US so the list tends to vanish if not used. When it was neglected it fell from 40,000 to 13,000! Jbg periodically ignores its full address list and wonders why it has trouble with stats. The truth is plain from years of experience: Where orgs don't send out magazines they go broke. When they cut their lists they get poor. When they don't use Major-Minor alternate months they lose a lot of their list. 3. MAGS CARRY SIX KINDS OF ADS EVERY ISSUE. Training, Processing, Memberships, Books, Meters, Tapes. 4. SAY IT IN THE MAGAZINE. Special events, tape plays, Congresses, Group Processing, Coaudits, special courses, special offers, special editions are announced in the magazine. The magazine is for USE. Before it is finalized in make up, every divisional head must be sure it is saying what he is trying to sell. A lot of such offers and messages tend to go out in a flurry of special leaflets, special mailings, etc. While these can be done, a lot of them could be said better and with less sweat in the magazine. The magazine is the talking piece of the org. Without it the org is dumb. 142 5. THE MAGAZINE CARRIES THE ORG ADDRESS AND PHONE NUMBER. The addresses of other orgs are included the higher the level of magazine. 6. THE MAGAZINE IS NOT USED TO ADVERTISE UNOFFICIAL ORGS OR AUDITORS OR GROUPS. You don't spend your good money to advertise at high cost others who don't. bring you direct income. 7. MAGAZINES MUST NOT CARRY SQUIRREL TECH. Standard Tech is your message. The Tech Sec must okay all tech references in a mag. 8. ENTHETA OR FLAPS ARE NEVER ADVERTISED ON ORG LINES. High ARC is the keynote of org lines. A publication like Freedom is a defense action and is for public consumption. It is not distributed to org mailing lists. 9. A MAGAZINE IS AN INTERNAL "HOUSE ORGAN". If you will note that, major or minor, an org magazine only goes to names in CF you will see that it is destined for people who have already bought something. It is the Dissem Secs' method of contacting Scientologists. It is not a public comm line. However as some of the people in CF are not Scientologists even though they bought a book or short course, some caution must be shown in making statements in the magazine. The confusion between Dissem and Dist divisions exists only because staff sometimes looks on a magazine or the CF as a public function whereas it is internal, enclosing the existing field of people who are already in Dianetics and Scientology as shown by members, CF, letter reg actions. CF, its address list are more or less owned by org terrain. The Public divisions on the other hand confront the broad public, the unowned terrain. 10. THE HCO ES AND DISSEM SEC COMPILE THE MAGAZINE. The Dir Pubs is the make up area but sometimes it is not named which leaves it where the responsibility lies. 11. THE HCO ES AND THE HCO AREA SEC MAIL THE MAGAZINE. Actually the Dir Comm does the mailing in a large org but sometimes HCO is a thin area. The responsibility for mailing is as above. It is common for an "All Hands Evolution" including even student volunteers to get the mag mailed. 12. IF PUBS ORG DOES NOT SEND "SHOOTING BOARDS" THE ORG MAKES UP ITS OWN MAG. Pubs Org used to send shooting boards at least to Continental orgs. Smaller orgs may not get any. The failure to receive shooting boards does not relieve an org from sending out a magazine. 13. THE MAGAZINE IS THERE TO HELP DISSEM DIV 2. IT IS NOT THERE TO HELP THE pcs. OR DISTRIBUTION. If you think of the magazine as a mailing piece that helps the Letter Reg you will have it pretty close. This tells you at once that the mag is no real help to the pcs. as it doesn't go to anyone he should be in contact with. He can of course use extra copies of an issue to help his work and should. The magazine sells the books of the Dissem Div BUT it is there only to sell more books, meters, tapes to people who have bought books already. So it is no front line for book sales even though it should and must sell more books via its ads to people 143 who have already bought books. It doesn't sell books to raw public since it doesn't go to raw public. NEW LOOK I hope this gives you a new look at magazines. It helps sell only those people already sold. It can't be counted on in any way to find new people. But it is vital to get those already on the lines to avail themselves of org services. The larger income of the org comes from selling major services to those already sold smaller services. You never sell an HAS or PE course in a magazine. You sell a 25 hour intensive or an Academy Course. Only then does an org get larger sums of money. It can't live on HAS Courses! The magazine is under the HCO ES because it is "conquered territory". The magazine is always working on already existing customers so it has to sell things THEY will buy, not things the raw public would buy. Thus an org has income. The pcs. gets new people to buy things and so gets them into the Central File& This way CF expands. But the pcs. never counts on the magazine to do anything for him. He must use other channels. This may be a New Look to some. In summation, if you don't get the mag out as above you never really sell the major services of an org which brings in its major income. And in making up a magazine's ads you offer services people in your CF will buy. You have to do a fast CF survey of what they have bought, what percent have had it, what percent will buy it before you know what to stress. You have by the survey then what to write an article about and feature an ad about in your magazine. If 90% of your CF has had Triple Grades Scientology up to IV you would go broke offering it as a special service featured in your mag. But if only 10% have had it, on a fast look at CF, you sure better feature it and publish success stories on it. To that degree, if you really do look at what's popular and what you can sell, a locally made up mag. is superior. If you have the boards from Pubs you can overpaste the ad or article you want to change and use the rest. The Maxim is any mag is better than no mag. A cleverly done mag planned against service can boost you into affluence fast. I hope this helps. Love, Ron C~ I [seal] 8, FEB 18, 1964 4 L. RON HUBBARD Founder LRH:rs.rd 144 NOT HCO POLICY LETTER CORRECT COLOUR FLASH GREEN ON SALMON HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex DISSEMINATION DIVISION ADVICE LETTER OF I APRIL 1970 Dissem Secs for Hat Dir Promo for Hat MAGAZINE LAYOUT AND PASTEUP Having a good quality, professional looking magazine layout and format is a vital promotional action for any org. Care should be taken to see that magazine layout is done well, and that the org magazine is a credit to the org and Scientology. If the org printing equipment does not produce a clearly readable, professional magazine, have it done by a professional printer. You always lose money with poor presentation so why try to save money that way. The layout artist needs to know how the magazine is to be printed-he needs to know what the printer will need from him. Different printing methods require different kinds of artwork: (a) With some reproduction equipment, light must pass through the artwork for the negative to be made. This means there can be no pasting or painting over, nothing which will obstruct the passage of light through the artwork. This is best done on thin paper or plastic sheets, and checked on a light table for clarity. (This applies to anything to be made into "shooting boards" on the photostat machine and sent to orgs from WW.) (b) With most professional reproduction equipment, light is reflected off the surface of the artwork to make the negative. Here pasting and painting over is permitted. The only requirement is that it looks correct to the eye. (c) Printers may have other requirements (size, margins, etc) so it is best to comm with the printer before layout is done to minimize Dev-T (to yourself and the printer). Find out what he needs. TYPED COPY All copy to be pasted down on the magazine artwork must be of good quality. Use a new ribbon (special carbon ribbon preferably) in an electric typewriter. Copy should be dark and easily readable. MATERIALS The layout artist should have a large table or drawing board and plenty of light. He should have a T-square to line up copy and see that it is straight. He will need paper or plastic sheets to lay out on, rubber cement, pens, pencils, ink, brushes, a small cutting knife, scissors. For large headings and titles, you can use adhesive lettering. These letters are printed on plastic sheets and can be transferred to the artwork by rubbing the sheet with a ball point pen or Stylus. These come in a variety of type styles and sizes. MAGAZINE PASTEUP When the layout artist gets the magazine, he should get a complete dummy (rough mockup), all the typed copy, and any photographs included. The dummy is made after all the material for the mag is compiled, by the mag editor. It shows exactly how the finished mag will look-where the copy goes, how wide the copy is, where the photographs or artwork go, where headings are to be put and how large they are to be. This dummy goes to the typist, who can then look at the dummy and see how wide the copy is to be, and the space allotted for it. The artist then does all the headings and artwork required, and pastes these up on the page with the copy and photographs. He uses the T-square to line up all the copy and see that it is straight on the page. Any marks made on the artwork (guidelines, etc) that are not to be printed should be done in blue pencil as this will not photograph. Some printers prefer that photographs (half-tones) not be attached to the artwork 145 (line) as negatives for these are made separately. If this is the case, merely indicate where they are to go on the artwork. Rubber cement is the best adhesive to use for this type of work as it is very permanent and very clean. Just apply the rubber cement to both surfaces, allow to dry slightly, and press together. Excess cement can be removed, when dry, by rubbing with your finger or with a ball of hardened rubber cement. When the artwork is finished, proofread, and any corrections stripped in, it should be sprayed with some kind of fixative to protect it, and covered to keep dust off. DESIGN Experience in commercial art and design is a great help in magazine layout and design, but this is not essential. The main criterion is, does it communicate? Is it eye-catching, pleasant to look at, and clearly readable? ART is a word which summarizes THE QUALITY OF COMMUNICATION. It therefore follows the laws of communication. [HCOB 30 Aug '65 Art.) Print a format that can be read. A bad one is an ARC break. Too fancy a one disburbs the text. [HCO P/L 24 Nov '58 Magazine policy - I A good presentation is not necessarily an expensive one. It means having the intention there to communicate and taking care that every detail, every letter and line, is right, and assists in getting the message across with the proper impact. Take the care necessary to do a good job. POLICY CONCERNING MAG LAYOUT HCO P/L 8 Oct 1968 Artistic Presentation 23 Dec 1958 Quality of Presentation 8 Aug 1966 Compilations Section, Dept 2 1, Office of LRH 24 Nov 1958 Magazine Policy 28 July 1965 Handling of Photographs HCO B 30 Aug 1965 ART Jeff Hawkins Dir Production Activities Pubs Org for Exec Council Pubs Org for Exec Council WW DEFINITIONS: LAYOUT: To plan in detail, arrange, or place all the parts of any material to be reproduced. Also means the finished plan, arrangement or placement of these. PASTEUP: Means to actually paste or stick the different parts of the artwork down in finished form. HALF-TONE: Means having shades of grey as in a photograph. Photographs are printed by photographing them through a screen and reducing them to a pattern of dots. LINE: In reproduction, any part of the artwork that has no shades of grey-just black and white. Copyright (c) 1970 by L. Ron Hubbard ALL RIGHTS RESERVED 146 NOT HCO POLICY LETTER CORRECT COLOUR FLASH GREEN ON SALMON HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex Dissem Sec SH Hat DISSEM ADVICE LETTER OF I APRIL 1970 Dir Prom SH Hat Issue Authority SH Hat Issue Authority WW Hat PAB MAGAZINES 1. PABs (Professional Auditor's Bulletin) cover the library record of levels, (HCO Bulletin of 30th November 1965 LIBRARY RECORD OF LEVELS). The bulletins are published consecutively, by date, and per level. Any new bulletins which may come out for a certain level, are published when the PAB reaches that date. Example: PAB 243 publishing bulletins on Level I consecutively would not publish a new 1969 bulletin issued for that level. The new bulletin would be issued when the PAB reached the year 1969, along with other new bulletins regardless of the level it is for. 2. PABs also contain: (a) Book Ad (b) E-Meter Ad (c) Membership Ad (d) Power Processing Ad (e) Special Briefing Course Ad (f) Tape Ad (lectures of LRH) (g) Order Forms able to be torn out. As well as: Cover consisting of good training photo from edge to edge with the PAB symbol on it in the upper right band comer, the PAB blurb telling which level the particular PAB is covering and which issue the PAB is, of that level, under this description of the cover photo. A Glossary of Terms, List of org addresses and the masthead an the back. 3. The PAB magazine is very standard. The only variety there is, is different books being promoted in each issue, different tapes, bulletins of course as they are published consecutively. All the rest is standard. The masthead stays exactly the same, except where there may be a change by the Guardian's Office in the text of the masthead which is done only on their authority. The org addresses only change when an org moves its quarters. The number of the issue changes with each issue, consecutively, the PAB blurb stays the same except where it says "This is - Issue of PAB covering the Level (c) series of (c) (c) (c) The number of the issue and the number of the level. 4. FORMAT: Always standard. Format always stays the same. Just as the AUDITOR has a standard format from month to month, minor to minor-major to major, the PAB has a standard format. PLACEMENT OF CONTENTS OF THE PAB as format: Cover: Training photo which bleeds off edges, PAB symbol top right hand corner. Inside Front Cover: Book Ad, PAB blurb, short description of cover photo. (Also the Public Notice for the UK edition of the PAB.) Page I through to 6: HCO Bulletins consecutively per level. Page 7 through to 10: E-Meter Ad, Membership Ad, Power Processing Ad, SHSBC Ad, Tape Ad, tear out order forms, Page I I through to 16: Continuation of HCO Bulletins. Inside Back Cover: GLOSSARY. Back Cover: Half page for org addresses (Churches of Scientology) other half page for the masthead. These are vertical, the masthead on the inside edge, the addresses on the outside edge. Refer to PABs 243 and 244 for standard format. 5. TEXT: The Ads are written per standard original mag policy by LRH, using the seven points of an ad and hard sell. The E-Meter ad must have the E-Meter note in it. The Glossary defines any abbreviations contained in the bulletins and other technical terms, needing defining, if not done so already in the bulletins. 6. The PAB Magazine must be done within one Central Office as it is an 147 international issue and has standard format. The Saint Hill Services (Power Processing and SHSBC) are promoted in it. This is a Saint Hill Magazine. And now that there are three Saint Hills, all three addresses are to be promoted throughout the mag. 7. POLICIES CONCERNING THE PAB: HCO P/L 20 Oct 1964 Stickers for PABs Wanted I Sept 1965 Publications 18 Apr 1965 All Scientology - Prices lowered Because New Organization Streamline (section on PAB) 20 Sept 1960 PAB Magazine Supplies 15 June 1959 Hat Write-up PAB Liaison 8. POLICIES CONCERNING MAGS IN GENERAL APPLICABLE TO THE PAB: HCO P/L 8 May 1959 Policy on Signatures in Publications 10 Feb 1965 Text of Ads 17 Mar 1968 Important - Boom Formula 16 Apr 1965 Handling the Public Individual 23 Dec 1958 Quality of Presentation 8 Oct 1964 Artistic Presentation 22 Apr 1965 Booklets, Handouts, Mailing Pieces 31 Dec 1964 Use of Dianetics, Scientology, Applied Philosophy 7 Apr 1965 Book Income 12 Feb 1969 Religion 29 Oct 1962 Religion 14 Feb 1966 Doctor Title Abolished 28 July 1965 Handling of Photographs 16 Dec 1965 Copyright USA 15 Nov 1958 Outstanding Copyrights and Marks 22 Mar 1965 Current Promotion and Org Programme Summary - Membership Rundown International Annual Membership 27 Apr 1965 Planning and Design - Book Promotion Design 9. PHOTOS: As per the Boom Formula policy, book ads always contain the cover as the cut, that is, a photo of the book with its cover is shown in the ad along with the text. Photos can be used with the training and processing ads as well. A good action photo of training along with the SHSBC ad, or a good photo of an auditing session (mock-up) along with the Power Processing ad. The cover photo should be a good action photo highlighting training, could be someone operating the E-Meter, two people doing TRs (any of them), listening to tapes, doing practical on a course, doing theory on a course, it could be of a whole class or of just a few, or one or two people. But it should highlight training, and be a good action shot. The photo on the cover tells a lot to the person about to open the mag up. 10. The ads make the person GET trained or processed, get him to buy the book, and get him to renew his expired membership. Every membership ad which goes to persons already having a membership should promote to him or her to get their membership RENEWED, as well as listing the benefits of the International Membership. Keeping the PAB STANDARD and following the above policy will make a good PAB magazine which will bring in income to the Saint Hills. Proposed by Tina Hawkins Production Secretary Pubs Org for Exec Council Pubs Org for Exec Council WW Copyright (c) 1970 by L. Ron Hubbard ALL RIGHTS RESERVED 148 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 17 MARCH 1966 Sthil (c) WW only All Executives PROMOTION OF SAINT HILL AUDITOR ISSUE FREQUENCY The way I got Saint Hill off the launching pad in '64 when its statistic ended its down cycle and started up was: ISSUING SPECIAL ISSUES OF THE AUDITOR HEAVILY IN EARLY SPRING AND FALL. This must not be overlooked as it was the turning point. Also the early format and idea of the Auditor as outlined in despatches of early '64 must not be overlooked. It was a magazine that carried lots of photos, stressed field auditors, vital statistics and was full of non-org names-names-names. When in December of '63 1 "crystal balled" a '64 slump, I designed "The Auditor". It did not get mailed until April. This was a trifle late in mailing but caught the summer and gave us real volume. In the early autumn I got out more Auditors. In 1965 we more or less followed the same plan and "A Student Comes to Saint Hill" shot the statistics high. In '66 we got out a magazine issue, 90,000 at the end of Feb, another at the end of March. And will get out a real heavy issue to total list at end of August or early Sept to get our winter business. So this is the key to the basic promotion of Saint Hill. Those Auditors must be excellent in early Spring and early autumn and must go out to the whole list. They are essentially special issues. (Sec "A Student Comes to Saint Hill" and "The East Grinstead Story" and Auditor 14.) They have a brilliant promotion idea in them. Auditors of a lighter weight and more varied vein can be issued through the rest of the year but the important ones are early spring and early autumn. Then one must back it up with excellent top drawer service delivery. The formation and spectacular early results (Power Processing) of the Saint Hill HGC played a heavy part in our beginning boom in '65. And finally, remember that the Saint Hill Special Briefing Course is the main dish at Saint Hill. It was the founding of this course in May 1961 which was the first increased statistic of Saint Hill. Also, when we ceased to stress this course in 1965 we had a prompt slump for a short while. So Saint Hill's prosperity depends on the Saint Hill Special Briefing Course and issuing Auditors of great interest and vitality in early spring and early autumn to the whole list and giving wonderful service consisting of spectacular technical results in training and processing. The Field Staff Member programme, and many other promotions and technical actions have their place and are very important but the above are the cornerstones of prosperity at Saint Hill. Only one other point - I find year after year that one has to plan and (c) assemble a big important Auditor at least 4 months in advance of its issue date. So the spring ones have to be started in December and the material has to be all there in December. And the autumn issue material has to be assembled in May for any deadline to be met. This promotion could fail if not begun in time. LRH:ml.cden L. RON HUBBARD Copyright (c) 1966 by L. Ron Hubbard ALL RIGHTS RESERVED 149 HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 15 OCTOBER 1967 Remimeo AUDITOR MAGAZINE SUCCESS The way the editor of the Auditor, in a period of high stats, ran her office and staff "Mat Sec WW Ed of the And. Dear David, Report on Success of The Auditor 1. All staff know their duties and wear their hats properly. 2. Work-line material goes directly to person handling it, who knows what to do with it. 3. Deadlines are known so material and work gets completed on time. 4. 1 leave my staff alone to get on with their work. S. Formulas are applied on a weekly basis. 6. There is a spirit of team work generated. 7. 1 keep my staff informed on what is happening. 8. There is a free flow of ARC. 9. Policy is very important and referred to when we get a problem. My staff don't Dev-T me. 11. All of us are prepared to do anything to get the job done which is our only interest. Love, Judy" L. RON HUBBARD Founder LRH:jp.rd Copyright (c) 1967 by L. Ron Hubbard ALL RIGHTS RESERVED 150